Smash Series Premiere Quarter Hour TV Ratings Breakdown

SMASH

10:00-10:15
- 14.124 million viewers
- 8.6/13 HH
- 4.9/12 A18-49

10:15-10:30
- 11.302 million viewers
- 7.3/12 HH
- 3.7/9 A18-49

10:30-10:45
- 10.227 million viewers
- 6.8/11 HH
- 3.4/9 A18-49

10:45-11:00
- 10.120 million viewers
- 6.7/12 HH
- 3.4/9 A18-49

So, big semi-immediate rejection, but the lack of massive continual bleed could be encouraging. I was asked about the effect of it being available to stream for weeks in advance on whether week two would have the typical drop, or if those people had seen it and will tune in next week. I haven't done enough research into the matter to weigh-in in any informed way, but I suspect The Voice will be down next week, and that may have more to do with how much Smash decreases than any effect of "viewers not tuning back in" vs "previewers tuning in now that it's episode two."

Super Bowl XLVI, Post Game, and The Voice Quarter Hour TV Ratings Breakdown

Oh, very well, Internetz.

SUPER BOWL XLVI

6:31-6:45
- 96.089 million viewers
- 41.6/68 HH
- 34.4/77 A18-49

6:45-7:00
- 102.106 million viewers
- 43.4/70 HH
- 36.6/78 A18-49

7:00-7:15
- 106.719 million viewers
- 45.1/71 HH
- 38.3/79 A18-49

7:15-7:30
- 109.070 million viewers
- 45.8/71 HH
- 39.2/78 A18-49

7:30-7:45
- 111.339 million viewers
- 46.6/72 HH
- 40.0/79 A18-49

7:45-8:00
- 110.468 million viewers
- 46.1/70 HH
- 39.9/78 A18-49

8:00-8:15
- 115.925 million viewers
- 48.4/73 HH
- 42.3/81 A18-49

8:15-8:30
- 112.135 million viewers
- 46.4/69 HH
- 40.7/77 A18-49

8:30-8:45
- 114.088 million viewers
- 47.4/70 HH
- 41.7/78 A18-49

8:45-9:00
- 114.601 million viewers
- 48.1/70 HH
- 42.0/77 A18-49

9:00-9:15
- 114.825 million viewers
- 48.4/70 HH
- 42.3/77 A18-49

9:15-9:30
- 115.944 million viewers
- 49.3/70 HH
- 42.9/77 A18-49

9:30-9:45
- 118.355 million viewers
- 50.9/72 HH
- 43.9/78 A18-49

9:45-9:58
- 116.909 million viewers
- 50.4/72 HH
- 43.5/77 A18-49

POST-GAME

9:58-10:00
- 93.076 million viewers
- 39.8/59 HH
- 35.7/66 A18-49

10:00-10:15
- 78.843 million viewers
- 34.7/53 HH
- 30.7/60 A18-49

10:15-10:19
- 61.013 million viewers
- 27.0/42 HH
- 24.8/51 A18-49

THE VOICE

10:19-10:30
- 46.786 million viewers
- 21.4/34 HH
- 19.6/42 A18-49

10:30-10:45
- 39.494 million viewers
- 18.7/31 HH
- 17.2/38 A18-49

10:45-11:00
- 36.310 million viewers
- 18.1/30 HH
- 16.0/37 A18-49

11:00-11:15
- 32.630 million viewers
- 16.9/29 HH
- 14.3/35 A18-49

11:15-11:21
- 31.792 million viewers
- 17.1/30 HH
- 13.9/35 A18-49

Grimm Series Premiere Quarter Hour Breakdown

GRIMM

9:00-9:15
- 6.710 million viewers
- 4.2/7 HH
- 2.2/6 A18-49

9:15-9:30
- 6.227 million viewers
- 3.9/6 HH
- 2.0/6 A18-49

9:30-9:45
- 6.572 million viewers
- 4.1/7 HH
- 2.2/6 A18-49

9:45-10:00
- 6.719 million viewers
- 4.2/7 HH
- 2.2/6 A18-49

Once Upon A Time Series Premiere Quarter Hour Breakdown

ONCE UPON A TIME

8:00-8:15
- 12.575 million viewers
- 7.3/11 HH
- 3.9/10 A18-49

8:15-8:30
- 12.849 million viewers
- 7.5/11 HH
- 4.0/10 A18-49

8:30-8:45
- 12.962 million viewers
- 7.5/11 HH
- 4.1/10 A18-49

8:45-9:00
- 13.352 million viewers
- 7.7/11 HH
- 4.1/10 A18-49

We'll see what happens next week (with presumably a stronger football game and with Fox's comedies instead of baseball... so that might be a wash, competition-wise), but this was as strong a start as I think ABC could have hoped for (and, has been written up elsewhere, the strongest drama debut of the season so far). I retain my qualms and questions about the show and its internal logic, but as I said at script and screener stage... this is the kind of show that at its best is something I can fall head over heels for... so my fingers are crossed.

Man Up Series Premiere Quarter Hour Breakdown

Ugh, are premieres really still happening?

MAN UP

8:30-8:45
- 8.062 million viewers
- 5.0/8 HH
- 2.6/7 A18-49

8:45-9:00
- 7.495 million viewers
- 4.7/7 HH
- 2.3/6 A18-49

Last Man Standing Series Premiere Quarter Hour Breakdown

LAST MAN STANDING

8:00-8:15
- 12.746 million viewers
- 7.8/13 HH
- 3.3/10 A18-49

8:15-8:30
- 13.106 million viewers
- 7.8/12 HH
- 3.6/10 A18-49

8:30-8:45
- 13.044 million viewers
- 7.8/12 HH
- 3.6/10 A18-49

8:45-9:00
- 13.873 million viewers
- 8.3/13 HH
- 3.9/10 A18-49

How To Be A Gentleman Series Premiere Quarter Hour Breakdown

HOW TO BE A GENTLEMAN

8:30-8:45
- 9.694 million viewers
- 5.9/10 HH
- 3.0/8 A18-49

8:45-9:00
- 8.258 million viewers
- 5.1/8 HH
- 2.5/7 A18-49

One Of These Things Is Not Like The Other

Oh, Happy Endings. Have I told you recently how much I love you? And how worried I am for you? Yes, yes, you hit series highs coming out of Modern Family (while losing a veritable bleep-ton of MF's audience, which you inexplicably continued to bleed throughout your 29 minute run-time despite the fact that you are awesome and, in my estimation, The New Friends). But I worry.

Here's why. You're far too young-skewing for ABC's current audience, even the demo-friendly Modern Family.

Here's what happened in A50+ on ABC this Wednesday.
- The Middle: 4.5/9
- Suburgatory: 4.8/9
- Modern Family: 5.0/9
- Happy Endings: 2.7/5
- Revenge: 4.8/10

See? One of these things is not like the other.

It's like the old people took a fiber-pill induced 30-minute bathroom break before settling in for Revenge.

Meanwhile, A18-34 and A18-49...
- The Middle: 2.0/7 and 2.7/8 (-0.7)
- Suburgatory: 2.7/8 and 3.3/9 (-0.6)
- Modern Family: 5.4/15 and 5.7/15 (-0.3)
- Happy Endings: 3.2/9 and 3.1/8 (+0.1)
- Revenge: 2.1/6 and 2.7/7 (-0.6)

Your A18-34 is better than your A18-49. In short, you are a CW show that happens to air on ABC.

And I love you. Never change. Just survive. Please.

Hopefully overall numbers and retention post-MF improves as the season goes along (though I think the A50+ is a lost cause... as is the upper end of the A18-49, the parents with teenagers watching MP... just keep working that A18-34/W18-34).

Happy Endings is a show about urban early-30somethings airing on a night of family comedies. When ABC sees what it has on its hands with Apartment 23 (FKA "The Bitch in Apartment 23"... which I personally loved for the improbably comedy dream team Krysten Ritter playing a bitch and James Van Der Beek playing himself... but did not love the straight woman lead character), also not a family comedy, maybe you two can go be together and have, hopefully, a long, hilarious run.

Year of Penny, suck it.

PS - I've been asked for quarter hour ratings... like I said, there was significant bleed... but my point re younger-skewing remains the same

9:31-9:45
- 7.976 million viewers (last minute of Modern Family: 12.542 million)
- 4.9/7 HH (MF: 7.4/11)
- 3.5/9 A18-49 (MF: 5.5/14)
- 3.5/10 A18-34 (MF: 5.2/15)
- 4.6/12 W18-34 (MF: 6.4/17)

9:45-10:00
- 6.572 million viewers
- 4.1/6 HH
- 2.8/7 A18-49
- 2.9/8 A18-34
- 4.0/10 W18-34

Suburgatory Series Premiere Quarter Hour Breakdown

SUBURGATORY

8:30-8:45
- 9.782 million viewers
- 6.1/10 HH
- 3.3/9 A18-49

8:45-9:00
- 9.836 million viewers
- 6.2/10 HH
- 3.3/9 A18-49

Hart of Dixie Series Premiere Quarter Hour Breakdown

HART OF DIXIE

9:00-9:15
- 1.716 million viewers
- 1.2/2 HH
- 0.7/2 A18-49
- 0.8/2 A18-34
- 1.4/4 W18-34

9:15-9:30
- 1.903 million viewers
- 1.4/2 HH
- 0.8/2 A18-49
- 0.8/2 A18-34
- 1.5/4 W18-34

9:30-9:45
- 1.938 million viewers
- 1.4/2 HH
- 0.8/2 A18-49
- 0.8/2 A18-34
- 1.4/3 W18-34

9:45-10:00
- 1.952 million viewers
- 1.4/2 HH
- 0.8/2 A18-49
- 0.8/2 A18-34
- 1.4/3 W18-34

Significantly up in viewers versus Gossip Girl premiere (1.373 million for GG versus 1.877 million for HD) and especially older viewers (0.3/0 to 0.8/1)! But young adults and women far underperforming (GG's 1.1/3 versus HD's 0.8/2 A18-34 and 1.7/5 versus 1.4/4 W18-34).

I'd venture this is a "yikes"-appropriate result? No breakout hit for CW this year!

Terra Nova Series Premiere Quarter Hour Breakdown

TERRA NOVA

8:00-8:15
- 9.336 million viewers
- 5.7/9 HH
- 3.0/9 A18-49

8:15-8:30
- 9.575 million viewers
- 5.8/9 HH
- 3.1/8 A18-49

8:30-8:45
- 9.550 million viewers
- 5.8/8 HH
- 3.2/8 A18-49

8:45-9:00
- 8.951 million viewers
- 5.3/8 HH
- 3.0/7 A18-49

9:00-9:15
- 9.151 million viewers
- 5.5/8 HH
- 3.1/7 A18-49

9:15-9:30
- 9.078 million viewers
- 5.4/8 HH
- 3.0/7 A18-49

9:30-9:45
- 8.786 million viewers
- 5.3/8 HH
- 3.0/7 A18-49

9:45-10:00
- 9.300 million viewers
- 5.5/8 HH
- 3.3/7 A18-49

Pan Am Series Premiere Quarter Hour Breakdown

PAN AM

10:01-10:15
- 11.406 million viewers (significantly higher final minute of DH versus the rest of DH, but here it is...: 12.188 million)
- 7.4/11 HH (DH: 7.9/12)
- 3.3/8 A18-49 (DH: 4.1/9)

10:15-10:30
- 10.987 million viewers
- 7.2/11 HH
- 3.0/7 A18-49

10:30-10:45
- 10.977 million viewers
- 7.3/12 HH
- 3.1/8 A18-49

10-45-11:00
- 10.906 million viewers
- 7.3/12 HH
- 3.0/8 A18-49

I'm still of the opinion that this show is an over the counter sleeping aid, but can't argue with these numbers. Quite strong coming out of depressed Desperate Housewives when talking retention. I think that inflated final minute of DH was helped by Pan Am pre-tune in (like with New Girl, which started at 9:01pm but was advertised as 9pm), so don't read too much into it.

Fringe Season Four Premiere Quarter Hour Breakdown

FRINGE

9:00-9:15
- 3.846 million viewers
- 2.3/4 HH
- 1.7/5 A18-49

9:15-9:30
- 3.209 million viewers
- 1.9/3 HH
- 1.4/4 A18-49

9:30-9:45
- 3.373 million viewers
- 2.0/3 HH
- 1.4/4 A18-49

9:45-10:00
- 3.502 million viewers
- 2.1/3 HH
- 1.4/4 A18-49

A Gifted Man Series Premiere Quarter Hour Breakdown

A GIFTED MAN

8:00-8:15
- 8.915 million viewers
- 6.0/11 HH
- 1.4/5 A18-49

8:15-8:30
- 9.268 million viewers
- 6.2/11 HH
- 1.4/5 A18-49

8:30-8:45
- 9.725 million viewers
- 6.4/11 HH
- 1.5/5 A18-49

8:45-9:00
- 9.880 million viewers
- 6.4/11 HH
- 1.5/5 A18-49

Prime Suspect Series Premiere Quarter Hour Breakdown

PRIME SUSPECT

10:00-10:15
- 6.833 million viewers
- 4.5/7 HH
- 2.1/5 A18-49

10:15-10:30
- 5.747 million viewers
- 3.9/6 HH
- 1.7/4 A18-49

10:30-10:45
- 5.822 million viewers
- 3.9/6 HH
- 1.6/4 A18-49

10:45-11:00
- 5.809 million viewers
- 4.0/7 HH
- 1.6/4 A18-49

The 10pm hour will be different next week with Private Practice and not Grey's Anatomy, but still... not looking good for NBC's new 10pm dramas. Guessing Awake goes here midseason (with Smash already set to take over for Playboy post-Voice in February)?

Whitney Series Premiere Quarter Hour Breakdown

WHITNEY

9:31-9:45
- 7.331 million viewers (final minute of The Office was actually smaller than the rest of the Office, unlike several other overruns we've seen so far this week: 6.801 million)
- 4.3/7 HH (Office: 3.8/6)
- 3.6/9 A18-49 (Office: 3.5/9)

9:45-10:00
- 6.391 million viewers
- 3.9/6 HH
- 3.0/7 A18-49

Significant bleed, much like other post-Office attempts by NBC. Can't imagine this is a good sign, especially given the complete lack of interest in the lead-out.

Person of Interest Series Premiere Quarter Hour Breakdown

PERSON OF INTEREST

9:00-9:15
- 14.007 million viewers
- 8.7/13 HH
- 3.3/9 A18-49

9:15-9:30
- 13.336 million viewers
- 8.3/13 HH
- 3.1/8 A18-49

9:30-9:45
- 13.046 million viewers
- 8.1/12 HH
- 3.0/7 A18-49

9:45-10:00
- 12.941 million viewers
- 8.1/12 HH
- 2.9/7 A18-49

Copy/paste my Charlie's Angels response... can't be what CBS was hoping for.

Charlie's Angels Series Premiere Quarter Hour Breakdown

CHARLIE'S ANGELS

8:00-8:15
- 8.929 million viewers
- 5.8/10 HH
- 2.1/6 A18-49

8:15-8:30
- 8.676 million viewers
- 5.6/9 HH
- 2.1/6 A18-49

8:30-8:45
- 8.651 million viewers
- 5.6/9 HH
- 2.1/6 A18-49

8:45-9:00
- 8.764 million viewers
- 5.8/9 HH
- 2.2/6 A18-49

Meh? Certainly can't be what ABC was hoping for.

Modern Family Season Three Premiere Quarter Hour Breakdown

MODERN FAMILY (once again, a special premiere, not going to be making a habit of this... or so I keep telling myself...)

9:00-9:15
- 14.958 million viewers
- 8.8/14 HH
- 6.1/16 A18-49

9:15-9:30
- 14.127 million viewers
- 8.4/13 HH
- 5.9/15 A18-49

9:30-9:45
- 14.618 million viewers
- 8.5/13 HH
- 6.3/16 A18-49

9:45-10:00
- 14.308 million viewers
- 8.3/13 HH
- 6.1/15 A18-49

10:00-10:01
- 16.365 million viewers
- 9.5/15 HH
- 6.8/17 A18-49

The X Factor Series Premiere Quarter Hour Breakdown

THE X FACTOR

8:00-8:15
- 10.340 million viewers
- 6.5/11 HH
- 3.5/11 A18-49

8:15-8:30
- 11.388 million viewers
- 6.9/11 HH
- 3.9/12 A18-49

8:30-8:45
- 12.965 million viewers
- 7.7/12 HH
- 4.4/13 A18-49

8:45-9:00
- 13.585 million viewers
- 7.9/12 HH
- 4.8/13 A18-49

9:00-9:15
- 12.787 million viewers
- 7.4/11 HH
- 4.5/12 A18-49

9:15-9:30
- 12.545 million viewers
- 4.5/11 HH
- 4.5/11 A18-49

9:30-9:45
- 12.656 million viewers
- 7.3/11 HH
- 4.4/11 A18-49

9:45-10:00
- 13.685 million viewers
- 8.0/12 HH
- 4.9/12 A18-49

I'm checked out of the audition process for X Factor. Nothing revolutionary or new feeling to it. I will however be back for the "boot camp" section because that's where XF really starts differentiating itself from at least Idol, and really from most other singing competitions.