Showing posts with label Ratings. Show all posts
Showing posts with label Ratings. Show all posts

Monday, October 31, 2011

Grimm Series Premiere Quarter Hour Breakdown

GRIMM

9:00-9:15
- 6.710 million viewers
- 4.2/7 HH
- 2.2/6 A18-49

9:15-9:30
- 6.227 million viewers
- 3.9/6 HH
- 2.0/6 A18-49

9:30-9:45
- 6.572 million viewers
- 4.1/7 HH
- 2.2/6 A18-49

9:45-10:00
- 6.719 million viewers
- 4.2/7 HH
- 2.2/6 A18-49

Tuesday, October 25, 2011

Once Upon A Time Series Premiere Quarter Hour Breakdown

ONCE UPON A TIME

8:00-8:15
- 12.575 million viewers
- 7.3/11 HH
- 3.9/10 A18-49

8:15-8:30
- 12.849 million viewers
- 7.5/11 HH
- 4.0/10 A18-49

8:30-8:45
- 12.962 million viewers
- 7.5/11 HH
- 4.1/10 A18-49

8:45-9:00
- 13.352 million viewers
- 7.7/11 HH
- 4.1/10 A18-49

We'll see what happens next week (with presumably a stronger football game and with Fox's comedies instead of baseball... so that might be a wash, competition-wise), but this was as strong a start as I think ABC could have hoped for (and, has been written up elsewhere, the strongest drama debut of the season so far). I retain my qualms and questions about the show and its internal logic, but as I said at script and screener stage... this is the kind of show that at its best is something I can fall head over heels for... so my fingers are crossed.

Wednesday, October 19, 2011

Man Up Series Premiere Quarter Hour Breakdown

Ugh, are premieres really still happening?

MAN UP

8:30-8:45
- 8.062 million viewers
- 5.0/8 HH
- 2.6/7 A18-49

8:45-9:00
- 7.495 million viewers
- 4.7/7 HH
- 2.3/6 A18-49

Wednesday, October 12, 2011

Last Man Standing Series Premiere Quarter Hour Breakdown

LAST MAN STANDING

8:00-8:15
- 12.746 million viewers
- 7.8/13 HH
- 3.3/10 A18-49

8:15-8:30
- 13.106 million viewers
- 7.8/12 HH
- 3.6/10 A18-49

8:30-8:45
- 13.044 million viewers
- 7.8/12 HH
- 3.6/10 A18-49

8:45-9:00
- 13.873 million viewers
- 8.3/13 HH
- 3.9/10 A18-49

Friday, September 30, 2011

How To Be A Gentleman Series Premiere Quarter Hour Breakdown

HOW TO BE A GENTLEMAN

8:30-8:45
- 9.694 million viewers
- 5.9/10 HH
- 3.0/8 A18-49

8:45-9:00
- 8.258 million viewers
- 5.1/8 HH
- 2.5/7 A18-49

Thursday, September 29, 2011

One Of These Things Is Not Like The Other

Oh, Happy Endings. Have I told you recently how much I love you? And how worried I am for you? Yes, yes, you hit series highs coming out of Modern Family (while losing a veritable bleep-ton of MF's audience, which you inexplicably continued to bleed throughout your 29 minute run-time despite the fact that you are awesome and, in my estimation, The New Friends). But I worry.

Here's why. You're far too young-skewing for ABC's current audience, even the demo-friendly Modern Family.

Here's what happened in A50+ on ABC this Wednesday.
- The Middle: 4.5/9
- Suburgatory: 4.8/9
- Modern Family: 5.0/9
- Happy Endings: 2.7/5
- Revenge: 4.8/10

See? One of these things is not like the other.

It's like the old people took a fiber-pill induced 30-minute bathroom break before settling in for Revenge.

Meanwhile, A18-34 and A18-49...
- The Middle: 2.0/7 and 2.7/8 (-0.7)
- Suburgatory: 2.7/8 and 3.3/9 (-0.6)
- Modern Family: 5.4/15 and 5.7/15 (-0.3)
- Happy Endings: 3.2/9 and 3.1/8 (+0.1)
- Revenge: 2.1/6 and 2.7/7 (-0.6)

Your A18-34 is better than your A18-49. In short, you are a CW show that happens to air on ABC.

And I love you. Never change. Just survive. Please.

Hopefully overall numbers and retention post-MF improves as the season goes along (though I think the A50+ is a lost cause... as is the upper end of the A18-49, the parents with teenagers watching MP... just keep working that A18-34/W18-34).

Happy Endings is a show about urban early-30somethings airing on a night of family comedies. When ABC sees what it has on its hands with Apartment 23 (FKA "The Bitch in Apartment 23"... which I personally loved for the improbably comedy dream team Krysten Ritter playing a bitch and James Van Der Beek playing himself... but did not love the straight woman lead character), also not a family comedy, maybe you two can go be together and have, hopefully, a long, hilarious run.

Year of Penny, suck it.

PS - I've been asked for quarter hour ratings... like I said, there was significant bleed... but my point re younger-skewing remains the same

9:31-9:45
- 7.976 million viewers (last minute of Modern Family: 12.542 million)
- 4.9/7 HH (MF: 7.4/11)
- 3.5/9 A18-49 (MF: 5.5/14)
- 3.5/10 A18-34 (MF: 5.2/15)
- 4.6/12 W18-34 (MF: 6.4/17)

9:45-10:00
- 6.572 million viewers
- 4.1/6 HH
- 2.8/7 A18-49
- 2.9/8 A18-34
- 4.0/10 W18-34

Suburgatory Series Premiere Quarter Hour Breakdown

SUBURGATORY

8:30-8:45
- 9.782 million viewers
- 6.1/10 HH
- 3.3/9 A18-49

8:45-9:00
- 9.836 million viewers
- 6.2/10 HH
- 3.3/9 A18-49

Tuesday, September 27, 2011

Hart of Dixie Series Premiere Quarter Hour Breakdown

HART OF DIXIE

9:00-9:15
- 1.716 million viewers
- 1.2/2 HH
- 0.7/2 A18-49
- 0.8/2 A18-34
- 1.4/4 W18-34

9:15-9:30
- 1.903 million viewers
- 1.4/2 HH
- 0.8/2 A18-49
- 0.8/2 A18-34
- 1.5/4 W18-34

9:30-9:45
- 1.938 million viewers
- 1.4/2 HH
- 0.8/2 A18-49
- 0.8/2 A18-34
- 1.4/3 W18-34

9:45-10:00
- 1.952 million viewers
- 1.4/2 HH
- 0.8/2 A18-49
- 0.8/2 A18-34
- 1.4/3 W18-34

Significantly up in viewers versus Gossip Girl premiere (1.373 million for GG versus 1.877 million for HD) and especially older viewers (0.3/0 to 0.8/1)! But young adults and women far underperforming (GG's 1.1/3 versus HD's 0.8/2 A18-34 and 1.7/5 versus 1.4/4 W18-34).

I'd venture this is a "yikes"-appropriate result? No breakout hit for CW this year!

Terra Nova Series Premiere Quarter Hour Breakdown

TERRA NOVA

8:00-8:15
- 9.336 million viewers
- 5.7/9 HH
- 3.0/9 A18-49

8:15-8:30
- 9.575 million viewers
- 5.8/9 HH
- 3.1/8 A18-49

8:30-8:45
- 9.550 million viewers
- 5.8/8 HH
- 3.2/8 A18-49

8:45-9:00
- 8.951 million viewers
- 5.3/8 HH
- 3.0/7 A18-49

9:00-9:15
- 9.151 million viewers
- 5.5/8 HH
- 3.1/7 A18-49

9:15-9:30
- 9.078 million viewers
- 5.4/8 HH
- 3.0/7 A18-49

9:30-9:45
- 8.786 million viewers
- 5.3/8 HH
- 3.0/7 A18-49

9:45-10:00
- 9.300 million viewers
- 5.5/8 HH
- 3.3/7 A18-49

Pan Am Series Premiere Quarter Hour Breakdown

PAN AM

10:01-10:15
- 11.406 million viewers (significantly higher final minute of DH versus the rest of DH, but here it is...: 12.188 million)
- 7.4/11 HH (DH: 7.9/12)
- 3.3/8 A18-49 (DH: 4.1/9)

10:15-10:30
- 10.987 million viewers
- 7.2/11 HH
- 3.0/7 A18-49

10:30-10:45
- 10.977 million viewers
- 7.3/12 HH
- 3.1/8 A18-49

10-45-11:00
- 10.906 million viewers
- 7.3/12 HH
- 3.0/8 A18-49

I'm still of the opinion that this show is an over the counter sleeping aid, but can't argue with these numbers. Quite strong coming out of depressed Desperate Housewives when talking retention. I think that inflated final minute of DH was helped by Pan Am pre-tune in (like with New Girl, which started at 9:01pm but was advertised as 9pm), so don't read too much into it.

Monday, September 26, 2011

Fringe Season Four Premiere Quarter Hour Breakdown

FRINGE

9:00-9:15
- 3.846 million viewers
- 2.3/4 HH
- 1.7/5 A18-49

9:15-9:30
- 3.209 million viewers
- 1.9/3 HH
- 1.4/4 A18-49

9:30-9:45
- 3.373 million viewers
- 2.0/3 HH
- 1.4/4 A18-49

9:45-10:00
- 3.502 million viewers
- 2.1/3 HH
- 1.4/4 A18-49

A Gifted Man Series Premiere Quarter Hour Breakdown

A GIFTED MAN

8:00-8:15
- 8.915 million viewers
- 6.0/11 HH
- 1.4/5 A18-49

8:15-8:30
- 9.268 million viewers
- 6.2/11 HH
- 1.4/5 A18-49

8:30-8:45
- 9.725 million viewers
- 6.4/11 HH
- 1.5/5 A18-49

8:45-9:00
- 9.880 million viewers
- 6.4/11 HH
- 1.5/5 A18-49

Friday, September 23, 2011

Prime Suspect Series Premiere Quarter Hour Breakdown

PRIME SUSPECT

10:00-10:15
- 6.833 million viewers
- 4.5/7 HH
- 2.1/5 A18-49

10:15-10:30
- 5.747 million viewers
- 3.9/6 HH
- 1.7/4 A18-49

10:30-10:45
- 5.822 million viewers
- 3.9/6 HH
- 1.6/4 A18-49

10:45-11:00
- 5.809 million viewers
- 4.0/7 HH
- 1.6/4 A18-49

The 10pm hour will be different next week with Private Practice and not Grey's Anatomy, but still... not looking good for NBC's new 10pm dramas. Guessing Awake goes here midseason (with Smash already set to take over for Playboy post-Voice in February)?

Whitney Series Premiere Quarter Hour Breakdown

WHITNEY

9:31-9:45
- 7.331 million viewers (final minute of The Office was actually smaller than the rest of the Office, unlike several other overruns we've seen so far this week: 6.801 million)
- 4.3/7 HH (Office: 3.8/6)
- 3.6/9 A18-49 (Office: 3.5/9)

9:45-10:00
- 6.391 million viewers
- 3.9/6 HH
- 3.0/7 A18-49

Significant bleed, much like other post-Office attempts by NBC. Can't imagine this is a good sign, especially given the complete lack of interest in the lead-out.

Person of Interest Series Premiere Quarter Hour Breakdown

PERSON OF INTEREST

9:00-9:15
- 14.007 million viewers
- 8.7/13 HH
- 3.3/9 A18-49

9:15-9:30
- 13.336 million viewers
- 8.3/13 HH
- 3.1/8 A18-49

9:30-9:45
- 13.046 million viewers
- 8.1/12 HH
- 3.0/7 A18-49

9:45-10:00
- 12.941 million viewers
- 8.1/12 HH
- 2.9/7 A18-49

Copy/paste my Charlie's Angels response... can't be what CBS was hoping for.

Charlie's Angels Series Premiere Quarter Hour Breakdown

CHARLIE'S ANGELS

8:00-8:15
- 8.929 million viewers
- 5.8/10 HH
- 2.1/6 A18-49

8:15-8:30
- 8.676 million viewers
- 5.6/9 HH
- 2.1/6 A18-49

8:30-8:45
- 8.651 million viewers
- 5.6/9 HH
- 2.1/6 A18-49

8:45-9:00
- 8.764 million viewers
- 5.8/9 HH
- 2.2/6 A18-49

Meh? Certainly can't be what ABC was hoping for.

Thursday, September 22, 2011

Modern Family Season Three Premiere Quarter Hour Breakdown

MODERN FAMILY (once again, a special premiere, not going to be making a habit of this... or so I keep telling myself...)

9:00-9:15
- 14.958 million viewers
- 8.8/14 HH
- 6.1/16 A18-49

9:15-9:30
- 14.127 million viewers
- 8.4/13 HH
- 5.9/15 A18-49

9:30-9:45
- 14.618 million viewers
- 8.5/13 HH
- 6.3/16 A18-49

9:45-10:00
- 14.308 million viewers
- 8.3/13 HH
- 6.1/15 A18-49

10:00-10:01
- 16.365 million viewers
- 9.5/15 HH
- 6.8/17 A18-49

The X Factor Series Premiere Quarter Hour Breakdown

THE X FACTOR

8:00-8:15
- 10.340 million viewers
- 6.5/11 HH
- 3.5/11 A18-49

8:15-8:30
- 11.388 million viewers
- 6.9/11 HH
- 3.9/12 A18-49

8:30-8:45
- 12.965 million viewers
- 7.7/12 HH
- 4.4/13 A18-49

8:45-9:00
- 13.585 million viewers
- 7.9/12 HH
- 4.8/13 A18-49

9:00-9:15
- 12.787 million viewers
- 7.4/11 HH
- 4.5/12 A18-49

9:15-9:30
- 12.545 million viewers
- 4.5/11 HH
- 4.5/11 A18-49

9:30-9:45
- 12.656 million viewers
- 7.3/11 HH
- 4.4/11 A18-49

9:45-10:00
- 13.685 million viewers
- 8.0/12 HH
- 4.9/12 A18-49

I'm checked out of the audition process for X Factor. Nothing revolutionary or new feeling to it. I will however be back for the "boot camp" section because that's where XF really starts differentiating itself from at least Idol, and really from most other singing competitions.

Revenge Series Premiere Quarter Hour Breakdown

REVENGE

10:01-10:15
- 11.098 million viewers (out of Modern Family's final minute of 16.365 million)
- 7.1/11 HH (MF: 9.5/15)
- 3.8/10 A18-49 (MF: 6.8/17)

10:15-10:30
- 9.980 million viewers
- 6.6/11 HH
- 3.3/9 A18-49

10:30-10:45
- 9.606 million viewers
- 6.5/11 HH
- 3.1/8 A18-49

10:45-11:00
- 9.449 million viewers
- 6.4/11 HH
- 3.0/8 A18-49

Lots of immediate drop-off, clearly, but after that the ratings are actually fairly steady. We'll see how it's affected by the presumably significantly smaller lead-in next week (besides just general post-premiere fall-off).

Wednesday, September 21, 2011

Glee Season Three Premiere Quarter Hour Breakdown

GLEE (again, the Interwebz request machine wins out over my desire to be lazier this season)

8:00-8:15
- 9.378 million viewers
- 5.8/10 HH
- 4.2/13 A18-49
- 4.5/15 A18-34
- 6.4/20 W18-34

8:15-8:30
- 8.809 million viewers
- 5.2/8 HH
- 3.8/11 A18-49
- 4.2/13 A18-34
- 6.1/18 W18-34

8:30-8:45
- 8.586 million viewers
- 5.1/8 HH
- 3.7/10 A18-49
- 4.1/13 A18-34
- 6.0/17 W18-34

8:45-9:00
- 9.919 million viewers
- 5.7/9 HH
- 4.3/11 A18-49
- 4.6/14 A18-34
- 6.7/18 W18-34

9:00-9:01
- 11.397 million viewers
- 6.7/10 HH
- 5.0/13 A18-49
- 5.3/15 A18-34
- 7.7/20 W18-34