Sunday 11/28/10 Final Cable Ratings

Paranormal State (9pm)
- 1.102 million viewers
- 0.7/1 HH
- 0.5/1 A18-49

Paranormal State (9:30pm)
- 1.197 million viewers
- 0.7/1 HH
- 0.6/1 A18-49

Ghost Prophecies
- 1.064 million viewers
- 0.7/1 HH
- 0.5/1 A18-49

The Dog Who Saved Christmas Vacation (8pm, 120 minutes)
- 2.611 million viewers
- 1.2/2 HH
- 0.7/2 A18-49

The Walking Dead (10pm)
- 5.561 million viewers
- 2.9/5 HH
- 2.8/7 A18-49

Soul Train Awards Red Carpet
- 2.003 million viewers
- 1.3/2 HH
- 0.8/2 A18-49

Soul Train Awards (9pm, 150 minutes)
- 3.649 million viewers
- 2.1/4 HH
- 1.5/4 A18-49

Real Housewives of Atlanta (10pm, 75 minutes)
- 3.221 million viewers
- 2.1/4 HH
- 1.7/4 A18-49

Dirty Jobs (8pm)
- 1.389 million viewers
- 0.8/1 HH
- 0.5/1 A18-49

Dirty Jobs (9pm)
- 1.340 million viewers
- 0.8/1 HH
- 0.6/1 A18-49

Good Luck Charlie (8pm)
- 3.695 million viewers
- 2.2/3 HH
- 0.5/1 A18-49
- 3.4/10 T12-17
- 5.0/15 K2-11

Shake It Up (8:30pm)
- 3.797 million viewers
- 2.3/3 HH
- 0.6/1 A18-49
- 3.3/9 T12-17
- 5.2/16 K2-11

Sonny With a Chance
- 3.781 million viewers
- 2.2/3 HH
- 0.5/1 A18-49
- 3.8/11 T12-17
- 5.0/17 K2-11

Kendra
- 1.956 million viewers
- 1.3/2 HH
- 1.1/3 A18-49

Married to Rock
- 1.068 million viewers
- 0.8/1 HH
- 0.6/2 A18-49

Chopped
- 1.765 million viewers
- 1.1/2 HH
- 0.7/2 A18-49

Iron Chef America
- 1.791 million viewers
- 1.0/2 HH
- 0.7/2 A18-49

Boardwalk Empire (9:03pm, 55 minutes)
- 3.004 million viewers
- 1.9/3 HH
- 1.1/3 A18-49

Ice Road Truckers: Deadliest Roads (9pm)
- 1.978 million viewers
- 1.3/2 HH
- 0.7/2 A18-49

Top Gear
- 1.275 million viewers
- 0.8/1 HH
- 0.7/2 A18-49

Nicki Minaj: My Time Now
- 1.173 million viewers
- 0.8/1 HH
- 0.6/1 A18-49
- 1.1/3 W18-34

Dexter (9:01pm, 54 minutes)
- 2.537 million viewers
- 1.3/2 HH
- 1.1/3 A18-49

Sarah Palin's Alaska (9pm)
- 3.486 million viewers
- 2.1/3 HH
- 1.0/2 A18-49

Fantasia For Real (9pm)
- 0.713 million viewers
- 0.5/1 HH
- 0.4/1 A18-49

Football Wives
- 0.562 million viewers
- 0.4/1 HH
- 0.3/1 A18-49

Sunday 11/28/10 Final Broadcast Ratings

America's Funniest Home Videos (R)
- 7.678 million viewers
- 4.2/7 HH
- 1.9/5 A18-49

Extreme Makeover Home Edition (R)
- 6.467 million viewers
- 3.7/6 HH
- 1.7/4 A18-49

Desperate Housewives (R, 61 minutes)
- 4.605 million viewers
- 3.0/5 HH
- 1.3/3 A18-49

Brothers & Sisters (R, 59 minutes)
- 3.289 million viewers
- 2.2/4 HH
- 0.9/2 A18-49

60 Minutes
- 12.121 million viewers
- 7.5/12 HH
- 1.9/5 A18-49

The Amazing Race
- 11.073 million viewers
- 6.3/10 HH
- 3.2/8 A18-49

November Christmas (120 minutes)
- 13.481 million viewers
- 8.3/13 HH
- 2.1/5 A18-49

Football Night in America Part 2 (7:30pm, 28 minutes)
- 5.246 million viewers
- 3.2/5 HH
- 1.8/5 A18-49

Football Night in America Part 3 (7:58pm, 24 minutes)
- 11.149 million viewers
- 6.6/11 HH
- 3.7/10 A18-49

Pre-Kick (8:22pm, 9 minutes)
- 14.435 million viewers
- 8.7/14 HH
- 4.8/12 A18-49

Sunday Night Football (8:31pm, 152 minutes)
- 19.100 million viewers
- 11.4/18 HH
- 7.1/17 A18-49

FOX NFL Sunday (4:23pm,192 minutes)
- 26.610 million viewers
- 15.3/28 HH
- 9.3/29 A18-49

The OT (7:37pm, 23 minutes, 96% coverage FOX normally 97%)
- 12.040 million viewers
- 7.1/12 HH
- 4.8/13 A18-49

The Simpsons (31 minutes)
- 9.388 million viewers
- 5.1/8 HH
- 4.1/10 A18-49

The Cleveland Show (29 minutes)
- 7.394 million viewers
- 4.1/6 HH
- 3.4/8 A18-49

Family Guy (R, 31 minutes)
- 6.450 million viewers
- 3.8/6 HH
- 3.0/7 A18-49

American Dad (29 minutes)
- 6.129 million viewers
- 3.6/6 HH
- 2.9/7 A18-49

Friday 11/26/10 Final Cable Ratings

Swamp Loggers (9pm)
- 1.257 million viewers
- 0.8/1 HH
- 0.5/2 A18-49

The Soup
- 1.060 million viewers
- 0.7/1 HH
- 0.5/2 A18-49

Fashion Police Weekly
- 0.828 million viewers
- 0.6/1 HH
- 0.4/1 A18-49

ESPN College Football (7:22pm, 201 minutes)
- 7.787 million viewers
- 4.5/8 HH
- 2.5/8 A18-49

ESPN College Football (10:43pm, 195 minutes)
- 5.449 million viewers
- 3.4/8 HH
- 2.1/8 A18-49

ESPN2 NBA Game (7pm, 158 minutes)
- 0.442 million viewers
- 0.3/1 HH
- 0.2/1 A18-49

ESPN2 NBA Game (9:38pm, 156 minutes)
- 0.530 million viewers
- 0.4/1 HH
- 0.2/1 A18-49

Modern Marvels (8pm)
- 1.421 million viewers
- 0.9/2 HH
- 0.4/1 A18-49

Victorious: Freak Out (8pm, 60 minutes)
- 5.273 million viewers
- 2.7/5 HH
- 0.9/3 A18-49
- 4.9/20 T12-17
- 6.4/22 K2-11

1000 Ways to Die (9:42pm, 40 minutes)
- 0.929 million viewers
- 0.6/1 HH
- 0.3/1 A18-49

Auction Hunters (10:22pm, 30 minutes)
- 0.883 million viewers
- 0.5/1 HH
- 0.3/1 A18-49

Auction Hunters (10:52pm, 31 minutes)
- 0.930 million viewers
- 0.5/1 HH
- 0.4/1 A18-49

WWE Smackdown (120 minutes)
- 2.381 million viewers
- 1.3/2 HH
- 0.7/2 A18-49

Sanctuary
- 1.483 million viewers
- 0.9/2 HH
- 0.4/1 A18-49

Conspiracy Theory (10pm)
- 1.001 million viewers
- 0.6/1 HH
- 0.3/1 A18-49

Friday 11/26/10 Final Broadcast Ratings

As with Wednesday and Thursday, all airings are considered "specials."

Happy Feet (120 minutes)
- 4.492 million viewers
- 2.5/5 HH
- 1.2/4 A18-49

20/20
- 5.679 million viewers
- 3.6/7 HH
- 1.1/3 A18-49

CSI: NY (R, 8pm)
- 6.569 million viewers
- 4.2/8 HH
- 1.1/4 A18-49

Blue Bloods (R, 9pm)
- 7.190 million viewers
- 4.5/8 HH
- 1.1/3 A18-49

Blue Bloods (R, 10pm)
- 7.466 million viewers
- 4.7/9 HH
- 1.2/4 A18-49

School Pride
- 2.202 million viewers
- 1.5/3 HH
- 0.6/2 A18-49

Enchanted (120 minutes)
- 3.476 million viewers
- 2.1/4 HH
- 1.1/3 A18-49

TV's Funniest Moments (120 minutes)
- 3.901 million viewers
- 2.4/4 HH
- 1.2/4 A18-49

Smallville (R, 94% coverage CW normally 95%)
- 1.557 million viewers
- 1.0/2 HH
- 0.5/2 A18-49
- 0.4/2 A18-34
- 0.4/2 W18-34

Supernatural (R, 94% coverage)
- 1.376 million viewers
- 0.9/2 HH
- 0.5/2 A18-49
- 0.5/2 A18-34
- 0.5/2 W18-34

Thursday 11/25/10 Final Cable Ratings

Punkin Chunkin (120 minutes)
- 3.079 million viewers
- 1.5/3 HH
- 1.0/3 A18-49

Brew Masters
- 1.274 million viewers
- 0.7/1 HH
- 0.5/1 A18-49

ESPN College Football (8pm, 211 minutes)
- 4.886 million viewers
- 2.5/5 HH
- 1.4/5 A18-49

The Town Christmas Forgot (8pm, 120 minutes)
- 2.559 million viewers
- 1.6/3 HH
- 0.3/1 A18-49

Ancient Aliens (10pm)
- 1.597 million viewers
- 1.1/2 HH
- 0.5/2 A18-49

NFL Network Game (8:30pm, 188 minutes)
- 7.106 million viewers
- 3.4/7 HH
- 2.7/9 A18-49

TNA: Impact (9:01pm, 123 minutes)
- 1.262 million viewers
- 0.7/1 HH
- 0.4/1 A18-49

TNT NBA Game (8:16pm, 150 minutes)
- 0.952 million viewers
- 0.6/1 HH
- 0.3/1 A18-49

TNT NBA Game (10:46pm, 159 minutes)
- 0.952 million viewers
- 0.6/2 HH
- 0.3/1 A18-49

Thursday 11/25/10 Final Broadcast Ratings

As with Wednesday, all airings are "specials" and not included in series season averages.

A Charlie Brown Thanksgiving (R)
- 5.046 million viewers
- 2.4/5 HH
- 1.5/5 A18-49

Modern Family (R)
- 4.145 million viewers
- 2.3/4 HH
- 1.3/4 A18-49

Beyonce's ... I Am World Tour (90 minutes)
- 4.174 million viewers
- 2.4/5 HH
- 1.3/4 A18-49

Big Bang Theory (R, 8pm)
- 6.195 million viewers
- 3.5/7 HH
- 1.6/5 A18-49

$#*! My Dad Says (R)
- 5.754 million viewers
- 3.3/7 HH
- 1.5/5 A18-49

Big Bang Theory (R, 9pm, 31 minutes)
- 6.804 million viewers
- 3.9/8 HH
- 1.9/6 A18-49

Mike & Molly (R, 29 minutes)
- 6.047 million viewers
- 3.6/7 HH
- 1.7/5 A18-49

The Mentalist (R)
- 7.109 million viewers
- 4.5/9 HH
- 1.4/4 A18-49

Taylor Swift: Speak Now
- 4.444 million viewers
- 2.5/5 HH
- 1.1/4 A18-49

NBC News: People of the Year
- 4.418 million viewers
- 2.8/5 HH
- 1.1/3 A18-49

The Apprentice
- 3.340 million viewers
- 2.2/4 HH
- 0.9/3 A18-49

FOX NFL Thursday (4:35pm, 210 minutes)
- 31.874 million viewers
- 13.9/35 HH
- 10.6/41 A18-49

FOX NFL Post Gun (8:05pm, 8 minutes)
- 23.106 million viewers
- 10.4/23 HH
- 8.0/27 A18-49

FOX NFL Post Game (8:13pm, 6 minutes)
- 15.526 million viewers
- 7.1/15 HH
- 5.5/19 A18-49

The Simpsons Movie (8:19pm, 120 minutes)
- 5.317 million viewers
- 2.9/6 HH
- 1.9/6 A18-49

The Vampire Diaries (R, 89% coverage CW normally 95%)
- 0.937 million viewers
- 0.5/1 HH
- 0.4/1 A18-49
- 0.3/1 A18-34
- 0.4/2 W18-34

Nikita (R, 89% coverage)
- 1.427 million viewers
- 0.8/2 HH
- 0.4/1 A18-49
- 0.3/1 A18-34
- 0.4/2 W18-34

Wednesday 11/24/10 Final Cable Ratings

Mythbusters (9pm)
- 1.719 million viewers
- 1.0/2 HH
- 0.7/2 A18-49

Storm Chasers
- 1.310 million viewers
- 0.8/2 HH
- 0.6/2 A18-49

ESPN NBA Game (7:36pm, 166 minutes)
- 2.985 million viewers
- 2.0/4 HH
- 1.2/4 A18-49

Terriers (61 minutes)
- 0.542 million viewers
- 0.4/1 HH
- 0.2/1 A18-49

Time Machine (8pm)
- 1.566 million viewers
- 1.0/2 HH
- 0.4/1 A18-49

Modern Marvels
- 1.509 million viewers
- 0.9/2 HH
- 0.3/1 A18-49

Meet the Browns (10pm)
- 2.221 million viewers
- 1.1/2 HH
- 0.8/3 A18-49

Meet the Browns (10:30pm)
- 2.336 million viewers
- 1.2/2 HH
- 0.8/3 A18-49

Southern Fried Stings (8:30pm)
- 1.240 million viewers
- 0.7/1 HH
- 0.4/1 A18-49

Full Throttle Saloon (10pm)
- 1.438 million viewers
- 0.8/2 HH
- 0.6/2 A18-49

Firebreather (7pm, 90 minutes)
- 3.693 million viewers
- 2.0/4 HH
- 0.7/3 A18-49
- 2.8/11 T12-17
- 4.3/15 K2-11

Dance Cam Slam
- 0.134 million viewers
- 0.1/0 HH
- 0.1/0 A18-49

I Love Money
- 0.544 million viewers
- 0.4/1 HH
- 0.3/1 A18-49

Wednesday 11/24/10 Final Broadcast Ratings

Please note, all airings are considered "specials" and not counted in season averages.

The Middle
- 8.253 million viewers
- 4.9/9 HH
- 2.2/7 A18-49

Better With You
- 6.850 million viewers
- 4.1/7 HH
- 1.9/6 A18-49

Modern Family (31 minutes)
- 10.574 million viewers
- 5.9/11 HH
- 3.7/12 A18-49

Cougar Town
- 6.616 million viewers
- 3.8/7 HH
- 2.4/8 A18-49

Primetime: Celebrity Plastic Surgery (59 minutes)
- 5.943 million viewers
- 3.8/7 HH
- 1.8/6 A18-49

Survivor
- 8.019 million viewers
- 4.7/8 HH
- 2.0/7 A18-49

Criminal Minds (R)
- 9.182 million viewers
- 5.5/10 HH
- 1.9/6 A18-49

The Defenders (R)
- 7.388 million viewers
- 4.7/9 HH
- 1.3/4 A18-49

Merry Madagascar (R)
- 5.903 million viewers
- 3.1/6 HH
- 1.5/5 A18-49

Kung Fu Panda Holiday Special
- 5.925 million viewers
- 3.0/5 HH
- 1.6/5 A18-49

The Biggest Loser: Where Are They Now? (120 minutes)
- 4.861 million viewers
- 3.0/6 HH
- 1.7/5 A18-49

Human Target
- 5.540 million viewers
- 3.3/6 HH
- 1.4/5 A18-49

Hell's Kitchen
- 5.092 million viewers
- 2.8/5 HH
- 2.2/7 A18-49

America's Next Top Model
- 1.844 million viewers
- 1.2/2 HH
- 0.7/3 A18-49
- 0.8/3 A18-34
- 1.2/4 W18-34

Hellcats (R)
- 1.004 million viewers
- 0.7/1 HH
- 0.3/1 A18-49
- 0.3/1 A18-34
- 0.4/2 W18-34

Tuesday 11/23/10 Final Cable Ratings

Billy the Exterminator (9:30pm)
- 1.474 million viewers
- 0.8/1 HH
- 0.6/2 A18-49

Parking Wars (10pm)
- 1.234 million viewers
- 0.7/1 HH
- 0.5/2 A18-49

Millionaire Matchmaker (9pm)
- 1.187 million viewers
- 0.8/1 HH
- 0.6/2 A18-49

The Fashion Show
- 0.689 million viewers
- 0.5/1 HH
- 0.3/1 A18-49

Nick Swardson's Pretend Time
- 1.037 million viewers
- 0.7/1 HH
- 0.5/1 A18-49

Dirty Jobs (9pm)
- 1.474 million viewers
- 0.9/1 HH
- 0.7/2 A18-49

Auction Kings (10pm)
- 1.306 million viewers
- 0.8/1 HH
- 0.6/2 A18-49

Sons of Anarchy (65 minutes)
- 3.272 million viewers
- 2.1/3 HH
- 1.7/5 A18-49

In Treatment (9:01pm, 20 minutes)
- 0.147 million viewers
- 0.1/0 HH
- 0.0/0 A18-49

In Treatment (9:31pm, 24 minutes)
- 0.169 million viewers
- 0.1/0 HH
- 0.0/0 A18-49

16 and Pregnant (10pm)
- 1.670 million viewers
- 1.2/2 HH
- 0.9/3 A18-49
- 2.2/6 W18-34

Bad Girls Club (9pm, 62 minutes)
- 1.901 million viewers
- 1.1/2 HH
- 0.9/2 A18-49

Auction hunters (10pm, 31 minutes)
- 1.270 million viewers
- 0.8/1 HH
- 0.5/1 A18-49

Auction Hunters (10:31pm, 31 minutes)
- 1.122 million viewers
- 0.7/1 HH
- 0.5/1 A18-49

Stargate Universe
- 1.169 million viewers
- 0.7/1 HH
- 0.5/1 A18-49

Glory Daze
- 1.312 million viewers
- 0.9/1 HH
- 0.7/2 A18-49

19 Kids and Counting (9pm)
- 0.902 million viewers
- 0.6/1 HH
- 0.4/1 A18-49

Little Couple (10pm)
- 1.144 million viewers
- 0.8/1 HH
- 0.4/1 A18-49

Tower Prep
- 1.018 million viewers
- 0.7/1 HH
- 0.2/1 A18-49
- 0.8/3 K2-11

Tuesday 11/23/10 Final Broadcast Ratings

No Ordinary Family
- 7.004 million viewers
- 4.3/7 HH
- 1.8/5 A18-49

Dancing with the Stars (120 minutes)
- 24.197 million viewers
- 14.7/24 HH
- 5.3/13 A18-49

NCIS
- 18.775 million viewers
- 11.1/18 HH
- 3.9/11 A18-49

NCIS: Los Angeles
- 14.959 million viewers
- 9.0/14 HH
- 3.2/9 A18-49

The Good Wife
- 10.030 million viewers
- 6.5/11 HH
- 2.1/6 A18-49

The Biggest Loser (120 minutes)
- 6.769 million viewers
- 4.1/6 HH
- 2.3/7 A18-49

Parenthood
- 4.469 million viewers
- 2.8/5 HH
- 1.9/5 A18-49

Glee
- 10.407 million viewers
- 5.9/10 HH
- 4.0/12 A18-49
- 4.1/13 A18-34
- 5.2/16 W18-34

Raising Hope (9pm)
- 5.699 million viewers
- 3.2/5 HH
- 2.5/7 A18-49
- 2.3/7 A18-34
- 2.9/8 W18-34

Raising Hope (R, 9:30pm)
- 4.339 million viewers
- 2.4/4 HH
- 1.9/5 A18-49

One Tree Hill (R)
- 0.891 million viewers
- 0.5/1 HH
- 0.3/1 A18-49
- 0.3/1 A18-34
- 0.4/1 W18-34

Life Unexpected (R)
- 0.799 million viewers
- 0.5/1 HH
- 0.3/1 A18-49
- 0.4/1 A18-34
- 0.6/2 W18-34

Monday 11/22/10 Final Cable Ratings

Monday Night Football (8:30pm, 190 minutes)
- 11.664 million viewers
- 7.2/12 HH
- 4.6/13 A18-49

World of Jenks (60 minutes)
- 0.734 million viewers
- 0.5/1 HH
- 0.4/1 A18-49
- 0.7/2 W18-34

Little People Big World (8pm)
- 1.355 million viewers
- 0.9/1 HH
- 0.5/1 A18-49

Little People Big World (8:30pm)
- 1.374 million viewers
- 0.9/2 HH
- 0.5/1 A18-49

Cake Boss (9pm)
- 1.485 million viewers
- 0.9/1 HH
- 0.6/2 A18-49

Adventure Time (15 minutes)
- 2.228 million viewers
- 1.3/2 HH
- 0.3/1 A18-49
- 3.3/11 K2-11

Regular Show (15 minutes)
- 2.028 million viewers
- 1.3/2 HH
- 0.3/1 A18-49
- 2.9/10 K2-11

Mad (15 minutes)
- 1.843 million viewers
- 1.2/2 HH
- 0.3/1 A18-49
- 2.5/9 K2-11

Robotomy (15 minutes)
- 1.283 million viewers
- 0.9/1 HH
- 0.2/0 A18-49
- 1.9/7 K2-11

WWE Raw (9pm)
- 4.730 million viewers
- 2.8/4 HH
- 1.7/4 A18-49

WWE Raw (10pm, 65 minutes)
- 4.981 million viewers
- 2.9/5 HH
- 1.9/6 A18-49

My Big Friggin Wedding (9pm)
- 0.419 million viewers
- 0.3/0 HH
- 0.2/1 A18-49

Mario Lopez: Saved By the Baby
- 0.495 million viewers
- 0.4/1 HH
- 0.2/1 A18-49

Bret Michaels: Life As I Know It
- 0.479 million viewers
- 0.3/1 HH
- 0.2/1 A18-49

Monday 11/22/10 Final Broadcast Ratings

Dancing with the Stars (73 minutes)
- 23.702 million viewers
- 14.6/22 HH
- 4.9/13 A18-49

Skating with the Stars (107 minutes)
- 9.355 million viewers
- 6.1/10 HH
- 2.4/6 A18-49

How I Met Your Mother
- 8.728 million viewers
- 5.2/8 HH
- 3.5/10 A18-49

Rules of Engagement
- 7.964 million viewers
- 4.7/7 HH
- 2.9/8 A18-49

Two and a Half Men (31 minutes)
- 14.391 million viewers
- 8.6/13 HH
- 4.5/12 A18-49

Mike & Molly
- 12.931 million viewers
- 7.9/12 HH
- 4.0/10 A18-49

Hawaii Five-0 (59 minutes)
- 12.342 million viewers
- 7.8/13 HH
- 3.3/9 A18-49

Chuck
- 4.800 million viewers
- 2.9/4 HH
- 1.7/5 A18-49

The Event
- 5.192 million viewers
- 3.3/5 HH
- 1.7/4 A18-49

Chase
- 5.343 million viewers
- 3.5/6 HH
- 1.4/4 A18-49

House (61 minutes)
- 9.239 million viewers
- 5.5/8 HH
- 3.4/9 A18-49

Lie to Me (59 minutes)
- 5.630 million viewers
- 3.4/5 HH
- 1.7/5 A18-49

90210 (R)
- 0.873 million viewers
- 0.6/1 HH
- 0.3/1 A18-49
- 0.4/1 A18-34
- 0.6/2 W18-34

Gossip Girl
- 0.817 million viewers
- 0.5/1 HH
- 0.3/1 A18-49
- 0.4/1 A18-34
- 0.6/2 W18-34

Sunday 11/21/10 Final Cable Ratings

Sunday cable finals

Paranormal State (9pm)
- 0.994 million viewers
- 0.7/1 HH
- 0.4/1 A18-49

Paranormal State (9:30pm)
- 0.937 million viewers
- 0.7/1 HH
- 0.4/1 A18-49

Walking Dead (10pm)
- 4.754 million viewers
- 2.7/4 HH
- 2.4/6 A18-49

Real Housewives of Atlanta (10pm)
- 2.999 million viewers
- 2.0/3 HH
- 1.6/4 A18-49

Futurama (10pm, 31 minutes)
- 1.302 million viewers
- 0.9/1 HH
- 0.6/2 A18-49

Dirty Jobs (9pm)
- 1.336 million viewers
- 0.8/1 HH
- 0.5/1 A18-49

Good Luck Charlie
- 4.113 million viewers
- 2.3/4 HH
- 0.6/1 A18-49
- 4.3/13 T12-17
- 5.0/15 K2-11

Shake It Up
- 4.277 million viewers
- 2.4/4 HH
- 0.7/2 A18-49
- 4.0/11 T12-17
- 5.4/17 K2-11

Sonny with a Chance (9pm)
- 3.646 million viewers
- 2.1/3 HH
- 0.6/1 A18-49
- 3.6/10 T12-17
- 4.4/15 K2-11

Kendra
- 1.320 million viewers
- 1.0/2 HH
- 0.7/2 A18-49

Married to Rock
- 0.785 million viewers
- 0.6/1 HH
- 0.4/1 A18-49

The Next Iron Chef (9pm)
- 2.961 million viewers
- 1.8/3 HH
- 1.1/3 A18-49

Iron Chef America
- 1.488 million viewers
- 1.0/2 HH
- 0.6/1 A18-49

Boardwalk Empire (9:01pm, 58 minutes)
- 3.049 million viewers
- 1.9/3 HH
- 1.3/3 A18-49

Ice Road Truckers: Deadliest Roads
- 2.531 million viewers
- 1.5/2 HH
- 0.9/2 A18-49

Top Gear
- 1.933 million viewers
- 1.2/2 HH
- 0.9/2 A18-49

Snapped (10pm)
- 0.401 million viewers
- 0.3/0 HH
- 0.2/0 A18-49

Dexter (9pm, 55 minutes)
- 2.110 million viewers
- 1.1/2 HH
- 1.0/2 A18-49

Sarah Palin's Alaska
- 3.039 million viewers
- 1.8/3 HH
- 0.7/2 A18-49

Sister Wives Honeymoon Special
- 1.827 million viewers
- 1.3/2 HH
- 0.7/2 A18-49

Fantasia For Real (9pm)
- 0.549 million viewers
- 0.4/1 HH
- 0.2/1 A18-49

Football Wives (9:30pm)
- 0.474 million viewers
- 0.3/1 HH
- 0.2/1 A18-49

Sunday 11/21/10 Final Broadcast Ratings

America's Funniest Home Videos
- 7.853 million viewers
- 4.4/7 HH
- 1.8/5 A18-49

American Music Awards (180 minutes)
- 11.717 million viewers
- 6.7/11 HH
- 4.3/10 A18-49

CBS NFL Sunday (4:22pm, 172 minutes, 99% coverage CBS normally 98%)
- 23.596 million viewers
- 14.2/26 HH
- 8.2/27 A18-49

60 Minutes (7:12pm)
- 17.734 million viewers
- 11.1/18 HH
- 3.7/10 A18-49

The Amazing Race (8:12pm)
- 10.589 million viewers
- 6.2/9 HH
- 3.0/7 A18-49

Undercover Boss (9:12pm)
- 12.735 million viewers
- 7.6/12 HH
- 3.4/8 A18-49

CSI: Miami (10:12pm)
- 10.566 million viewers
- 6.9/12 HH
- 2.3/6 A18-49

Football Night in America Part 2 (7:30pm, 26 minutes)
- 8.706 million viewers
- 5.2/9 HH
- 3.2/9 A18-49

Football Night in America Part 3 (7:56pm, 26 minutes)
- 12.144 million viewers
- 7.3/12 HH
- 4.4/12 A18-49

Pre-Kick (8:22pm, 9 minutes)
- 17.222 million viewers
- 10.4/16 HH
- 6.1/16 A18-49

Sunday Night Football (8:31pm, 194 minutes)
- 23.204 million viewers
- 13.9/22 HH
- 8.8/22 A18-49

The Cleveland Show (R, 7pm, 29 minutes, 85% coverage FOX - now, seemingly - normally 97%)
- 2.552 million viewers
- 1.6/3 HH
- 1.1/3 A18-49

The Simpsons (R, 7:29pm)
- 4.500 million viewers
- 2.6/4 HH
- 1.9/5 A18-49

The Simpsons (7:59pm, 31 minutes)
- 6.587 million viewers
- 3.6/6 HH
- 2.9/8 A18-49

The Cleveland Show (8:30pm)
- 5.072 million viewers
- 2.9/4 HH
- 2.4/6 A18-49

Family Guy (31 minutes)
- 6.585 million viewers
- 3.9/6 HH
- 3.3/8 A18-49

American Dad (29 minutes)
- 4.858 million viewers
- 2.9/5 HH
- 2.3/5 A18-49

Friday 11/19/10 Final Cable Ratings

Swamp Loggers (9pm)
- 1.499 million viewers
- 0.9/2 HH
- 0.6/2 A18-49

The Soup
- 0.984 million viewers
- 0.7/1 HH
- 0.5/2 A18-49

ESPN NBA Game (7pm, 170 minutes)
- 2.121 million viewers
- 1.3/3 HH
- 0.9/3 A18-49

ESPN NBA Game (9:50pm, 157 minutes)
- 1.771 million viewers
- 1.2/2 HH
- 0.8/3 A18-49

ESPN2 College Football (9:46pm, 187 minutes)
- 2.505 million viewers
- 1.6/3 HH
- 0.8/3 A18-49

iCarly Movie: Startfanwar (8pm, 60 minutes)
- 5.024 million viewers
- 2.8/5 HH
- 0.9/3 A18-49
- 4.1/18 T12-17
- 6.2/22 K2-11

Big Time Rush
- 3.782 million viewers
- 2.3/4 HH
- 0.6/2 A18-49
- 3.3/13 T12-17
- 4.8/17 K2-11

WWE Smackdown (120 minutes)
- 2.523 million viewers
- 1.5/3 HH
- 0.8/3 A18-49

Sanctuary
- 1.259 million viewers
- 0.8/2 HH
- 0.4/1 A18-49

Conspiracy Theory (10pm)
- 1.345 million viewers
- 0.8/2 HH
- 0.4/1 A18-49

Sym-bionic Titan (8pm)
- 1.671 million viewers
- 1.0/2 HH
- 0.3/1 A18-49
- 2.0/7 K2-11

Generator Rex
- 1.666 million viewers
- 1.0/2 HH
- 0.4/1 A18-49
- 1.9/6 K2-11

Star Wars: The Clone Wars
- 1.754 million viewers
- 1.0/2 HH
- 0.5/2 A18-49
- 1.9/7 K2-11

Friday 11/19/10 Final Broadcast Ratings

Supernanny
- 4.138 million viewers
- 2.8/5 HH
- 1.1/4 A18-49

Primetime: What Would You Do
- 4.970 million viewers
- 3.2/6 HH
- 1.6/5 A18-49

20/20
- 6.937 million viewers
- 4.7/9 HH
- 2.0/7 A18-49

Medium
- 7.312 million viewers
- 4.6/8 HH
- 1.4/5 A18-49

CSI: NY
- 10.178 million viewers
- 6.5/11 HH
- 1.5/5 A18-49

Blue Bloods
- 11.363 million viewers
- 7.0/13 HH
- 1.6/5 A18-49

School Pride
- 2.524 million viewers
- 1.8/3 HH
- 0.7/2 A18-49

Dateline
- 5.763 million viewers
- 3.9/7 HH
- 1.2/4 A18-49

Harmony: A Film Inspired By the Prince of Wales
- 3.632 million viewers
- 2.5/4 HH
- 0.8/3 A18-49

House (R, 61 minutes, 97% coverage)
- 3.352 million viewers
- 2.1/4 HH
- 1.1/4 A18-49

The Good Guys (59 minutes, 97% coverage)
- 2.662 million viewers
- 1.6/3 HH
- 0.7/2 A18-49

Smallville
- 2.601 million viewers
- 1.5/3 HH
- 1.1/4 A18-49
- 1.1/5 A18-34
- 1.0/4 W18-34

Supernatural (92% coverage CW normally 95%)
- 1.935 million viewers
- 1.2/2 HH
- 0.9/3 A18-49
- 1.0/4 A18-34
- 1.1/4 W18-34

Preston Beckman Knows What He's Doing aka Obligatory FOX Midseason Schedule Analysis Post

C'mon guys, seriously. Is there really *that* much to discuss here and/or gape about?

I love Fringe. Especially this season. But I watch it on Fridays now, anyway. So I'm totally cool with the move to Fridays at 9pm. Taking the Fan Hat off, what does this practically mean? First of all, of course, expect some ratings slippage. But honestly at this point, I don't think there will be a ton (certainly not the ~50% drop that some of my Twitter followers have predicted). The competition isn't there for that. Fringe isn't a casual viewer show. It's viewers seek it out and will continue to do so. Putting it on a night with significantly less competition should help with the Same Day ratings because there will be far less waiting for tomorrow for DVR playback. Fringe does fantastically in Plus Seven DVR increase percentages.

Regardless of how little that figure means to advertisers, here's an instance I think it will actually work to the show's advantage. A portion of those +7 DVR viewers could become Same Day DVR viewers (again, I am one of those, not that I have a Nielsen box for anyone to notice). Even if it's just a couple tenths, that will be enough to counteract any loss the show experiences moving away from the Bones lead-in (the two shows really don't have a lot of crossover audience... Bones is a much older skewing show). Not that I expect Kitchen Nightmares to be a huge lead-in, the Gordon Ramsey shows attract, like Fringe, relatively small viewer numbers when compared to the demo. This could all work to Fringe's advantage. Plus, expectations on Friday are different. The biggest show last week attracted a 1.9 in the demo. Compare that to Fringe's current competition: Grey's around a 4.0, CSI in the low-to-mid 3s, and The Office/Outsourced also in the low-to-mid 3s. Yes, there's less HUTs on Friday nights... but I think it all counterbalances itself nicely to a place where Fringe can be both stable and successful (and depending on budget talks, survive for more seasons).

And between Fringe and Supernatural (sadly, competing against each other), SciFridays are, this Winter/Spring, truly alive and well. Even if SyFy has abandoned the night to the WWE.

As I've stated on Twitter, I find two primary motives for the Idol move to Wednesdays and Thursdays.

The first: protect Glee by letting it remain in a timeslot. Stability is huge in this business, and viewers have clearly found Glee on Tuesdays at 8pm. While I continue to believe that Glee needs fixing, there's no denying the empirical data: it kicks its competition's butt in major sales demographics. Glee and Tuesdays are perfect for each other (as it's music release day).

The second: establish a year-round reality competition wheel. Winter/Spring has Idol. Summer has So You Think You Can Dance (which has traditionally aired Wednesdays and Thursdays, anyway). Fall will have X-Factor. Guess what else this means? More stability. No longer will Fox have to rejigger its schedule every 4 months (i.e. Glee Wednesdays at 9... now Tuesdays at 9... now Tuesdays at 8! Or like House used to be on Tuesdays at 8pm in the Fall then Mondays in the Winter/Spring). Reality competition shows will just give way to each other. Stability.

Okay, three reasons: Thursday ad dollars command a premium. As Idol's ratings slip (and they will continue to do so), FOX can keep charging advertisers exorbitant sums because, hey, it's a major, broad audience pre-weekend platform for advertisements.

A nice side benefit: Bones gets the Idol lead-in it has long deserved but not had since its first season. I'm loving the show, and with Idol leading into it (plus the 9pm hour having higher HUTs, and the show's gore factor lending itself to the 9pm hour more than 8pm anyway), I'm thinking Bones will get a nice boost.

I don't think there's much else to say, as these two are the major moves. We already knew about Lie to Me and Human Target's truncated seasons (and neither has performed at a level that demands renewal... with more stability, Fox will feel free to let both these shows go away, or perhaps ship one to Fridays with Friday in Fall 2011). We already knew about The Chicago Code. House is of course staying put. Raising Hope is doing decent business out of Glee (it's always hard to attract the passionate fanbase of a pop cultural phenomenon to a lead-out... cough, Lost for 6 years, cough) and, like my assertion with Cougar Town benefiting from Off the Map, I think having a lead-out will help... so Raising Hope may improve if Mixed Signals is simply not as big a turnoff as Running Wilde was.

I have no opinion about the Sunday changes except my personal sadness that American Dad, easily the best of Seth MacFarlane's shows, is being relegated to 7:30pm. It is the worst rated, and it's already in syndication, so I get it. And if Bob's Burgers fails, it'll slide nicely in between The Simpsons and Family Guy.

Thursday 11/18/10 Final Cable Ratings

The First 48 (9pm)
- 1.843 million viewers
- 1.2/2 HH
- 0.7/2 A18-49

After the First 48
- 1.494 million viewers
- 1.0/2 HH
- 0.6/2 A18-49

Real Housewives of Beverly Hills (10pm)
- 1.815 million viewers
- 1.3/2 HH
- 1.0/3 A18-49

ESPN College Football (8pm, 191 minutes)
- 2.053 million viewers
- 1.4/2 HH
- 0.5/2 A18-49

It's Always Sunny in Philadelphia (31 minutes)
- 1.698 million viewers
- 1.1/2 HH
- 1.0/3 A18-49

The League (31 minutes)
- 1.043 million viewers
- 0.7/1 HH
- 0.6/2 A18-49

Ancient Aliens (10pm)
- 1.535 million viewers
- 1.1/2 HH
- 0.6/2 A18-49

Pranked (10pm)
- 0.832 million viewers
- 0.5/1 HH
- 0.4/1 A18-49
- 0.6/2 W18-34

Bully Beatdown
- 0.920 million viewers
- 0.6/1 HH
- 0.4/1 A18-49
- 0.6/2 W18-34

NFL Network Football Game (8:30pm, 168 minutes)
- 5.418 million viewers
- 3.3/6 HH
- 2.1/6 A18-49

TNA: Impact (9pm, 123 minutes)
- 1.377 million viewers
- 0.9/2 HH
- 0.5/1 A18-49

Fact or Faked
- 0.993 million viewers
- 0.6/1 HH
- 0.5/1 A18-49

Police Women of Dallas (9pm)
- 1.414 million viewers
- 0.9/1 HH
- 0.5/1 A18-49

Pawn Queens (10pm)
- 1.197 million viewers
- 0.7/1 HH
- 0.5/1 A18-49

Pawn Queens (10:30pm)
- 1.264 million viewers
- 0.8/1 HH
- 0.5/2 A18-49

TNT NBA Game (8:16pm, 149 minutes)
- 1.212 million viewers
- 0.8/1 HH
- 0.5/1 A18-49

TNT NBA Game (10:45pm, 154 minutes)
- 1.052 million viewers
- 0.7/2 HH
- 0.5/2 A18-49

Total Drama World Tour
- 1.459 million viewers
- 0.9/2 HH
- 0.2/1 A18-49
- 2.3/8 K2-11

Burn Notice
- 3.500 million viewers
- 2.3/4 HH
- 1.3/4 A18-49

Thursday 11/18/10 Final Broadcast Ratings

Charlie Brown Thanksgiving
- 7.457 million viewers
- 4.1/7 HH
- 2.2/6 A18-49

Grey's Anatomy (61 minutes)
- 11.461 million viewers
- 7.4/12 HH
- 4.3/11 A18-49

Private Practice (59 minutes)
- 8.012 million viewers
- 5.5/10 HH
- 2.9/9 A18-49

The Big Bang Theory
- 13.022 million viewers
- 7.7/13 HH
- 4.3/13 A18-49

$#*! My Dad Says
- 10.130 million viewers
- 6.2/10 HH
- 3.0/9

CSI
- 14.154 million viewers
- 8.5/14 HH
- 3.1/8 A18-49A18-49

The Mentalist
- 14.737 million viewers
- 9.0/16 HH
- 3.0/9 A18-49

Community
- 4.408 million viewers
- 2.7/5 HH
- 1.9/6 A18-49

30 Rock
- 5.112 million viewers
- 3.1/5 HH
- 2.2/6 A18-49

The Office (31 minutes)
- 7.277 million viewers
- 4.2/7 HH
- 3.8/10 A18-49

Outsourced (29 minutes)
- 5.431 million viewers
- 3.2/5 HH
- 2.6/7 A18-49

The Apprentice
- 3.563 million viewers
- 2.5/4 HH
- 1.2/3 A18-49

Bones (61 minutes, 97% coverage, FOX normally 98%)
- 9.403 million viewers
- 5.7/9 HH
- 2.7/8 A18-49

Fringe (59 minutes, 97% coverage)
- 4.846 million viewers
- 3.0/5 HH
- 1.9/5 A18-49

The Vampire Diaries (R, 91% coverage CW normally 95%)
- 1.724 million viewers
- 1.1/2 HH
- 0.6/2 A18-49
- 0.6/2 A18-34
- 0.9/3 W18-34

Nikita (R, 91% coverage)
- 1.463 million viewers
- 1.0/2 HH
- 0.4/1 A18-49
- 0.3/1 A18-34
- 0.4/1 W18-34

Wednesday 11/17/10 Final Cable Ratings

Dog the Bounty Hunter (9pm)
- 1.404 million viewers
- 0.8/1 HH
- 0.5/1 A18-49

Dog the Bounty Hunter (9:30pm)
- 1.322 million viewers
- 0.8/1 HH
- 0.5/1 A18-49

Top Chef Just Desserts (10pm)
- 1.509 million viewers
- 1.1/2 HH
- 0.7/2 A18-49

South Park
- 2.487 million viewers
- 1.6/3 HH
- 1.4/4 A18-49
- 2.7/9 M18-34

Ugly Americans
- 1.425 million viewers
- 1.0/2 HH
- 0.7/2 A18-49
- 1.4/5 M18-34

Mythbusters (9pm)
- 1.605 million viewers
- 1.0/2 HH
- 0.7/2 A18-49

Storm Chasers
- 1.485 million viewers
- 0.9/2 HH
- 0.7/2 A18-49

ESPN NBA Game (7pm, 164 minutes)
- 2.098 million viewers
- 1.4/3 HH
- 1.0/3 A18-49

ESPN NBA Game (9:44pm, 151 minutes)
- 1.914 million viewers
- 1.4/3 HH
- 0.8/3 A18-49

Terriers (61 minutes)
- 0.725 million viewers
- 0.5/1 HH
- 0.4/1 A18-49

Real World Road Rules Challenge
- 1.407 million viewers
- 0.9/2 HH
- 0.8/2 A18-49
- 1.5/5 W18-34

The Ultimate Fighter
- 1.821 million viewers
- 1.1/2 HH
- 1.0/3 A18-49

Ghost Hunters (9pm)
- 1.755 million viewers
- 1.1/2 HH
- 0.7/2 A18-49

Meet the Browns (10pm)
- 2.322 million viewers
- 1.5/3 HH
- 0.9/3 A18-49

Meet the Browns (10:30pm)
- 2.379 million viewers
- 1.5/3 HH
- 1.0/3 A18-49

Full Throttle Saloon
- 1.415 million viewers
- 0.9/2 HH
- 0.6/2 A18-49

Dude What Would Happen
- 1.549 million viewers
- 1.0/2 HH
- 0.2/1 A18-49
- 2.6/10 K2-11

Destroy Build Destroy
- 1.494 million viewers
- 0.9/2 HH
- 0.2/1 A18-49
- 2.5/9 K2-11

Psych
- 2.989 million viewers
- 1.8/3 HH
- 1.0/3 A18-49

Dance Cam Slam
- 0.191 million viewers
- 0.1/0 HH
- 0.1/0 A18-49

I Love Money
- 0.529 million viewers
- 0.4/1 HH
- 0.3/1 A18-49

Wednesday 11/17/10 Final Broadcast Ratings

The Middle
- 9.290 million viewers
- 5.4/9 HH
- 2.8/9 A18-49

Better With You
- 7.111 million viewers
- 4.3/7 HH
- 2.3/7 A18-49

Modern Family (31 minutes)
- 12.092 million viewers
- 7.1/11 HH
- 4.8/13 A18-49

Cougar Town
- 7.053 million viewers
- 4.3/7 HH
- 3.0/8 A18-49

25 Years of Sexy (59 minutes)
- 4.082 million viewers
- 2.8/5 HH
- 1.5/4 A18-49

Survivor
- 11.980 million viewers
- 6.9/11 HH
- 3.5/10 A18-49

Criminal Minds
- 14.391 million viewers
- 8.6/14 HH
- 3.8/10 A18-49

The Defenders
- 9.433 million viewers
- 5.9/11 HH
- 1.9/6 A18-49

Dateline
- 6.721 million viewers
- 4.6/8 HH
- 1.6/5 A18-49

Law & Order: SVU
- 7.648 million viewers
- 5.1/8 HH
- 2.1/6 A18-49

Law & Order: Los Angeles
- 7.841 million viewers
- 5.2/9 HH
- 1.9/6 A18-49

Human Target (97% coverage FOX normally 98%)
- 6.590 million viewers
- 4.0/7 HH
- 1.8/5 A18-49

Hell's Kitchen (97% coverage)
- 5.920 million viewers
- 3.5/6 HH
- 2.6/7 A18-49

America's Next Top Model
- 2.485 million viewers
- 1.7/3 HH
- 1.1/3 A18-49
- 1.1/4 A18-34
- 1.8/6 W18-34

Hellcats
- 2.045 million viewers
- 1.3/2 HH
- 0.9/2 A18-49
- 1.1/3 A18-34
- 1.7/5 W18-34

Tuesday 11/16/10 Final Cable Ratings

Billy the Exterminator (9:30pm)
- 1.106 million viewers
- 0.7/1 HH
- 0.5/1 A18-49

Millionaire Matchmaker (9pm)
- 1.261 million viewers
- 0.9/1 HH
- 0.7/2 A18-49

The Fashion Show
- 0.754 million viewers
- 0.5/1 HH
- 0.3/1 A18-49

Nick Swardson's Pretend Time
- 1.049 million viewers
- 0.7/1 HH
- 0.5/2 A18-49

Dirty Jobs (9pm)
- 1.660 million viewers
- 1.0/2 HH
- 0.7/2 A18-49

Sons of Anarchy (65 minutes)
- 3.403 million viewers
- 2.1/4 HH
- 1.7/5 A18-49

In Treatment (9:02pm, 21 minutes)
- 0.232 million viewers
- 0.2/0 HH
- 0.1/0 A18-49

In Treatment (9:31pm, 27 minutes)
- 0.200 million viewers
- 0.1/0 HH
- 0.1/0 A18-49

Bad Girls Club (9pm, 61 minutes)
- 2.075 million viewers
- 1.4/2 HH
- 1.0/3 A18-49

Running Russell Simmons (10:01pm, 60 minutes)
- 1.083 million viewers
- 0.7/1 HH
- 0.6/2 A18-49

Auction Hunters (10pm, 31 minutes)
- 1.042 million viewers
- 0.7/1 HH
- 0.4/1 A18-49

Stargate Universe
- 1.025 million viewers
- 0.7/1 HH
- 0.4/1 A18-49

19 Kids and Counting (9pm)
- 1.558 million viewers
- 1.0/2 HH
- 0.6/1 A18-49

Rehab: Party at the Hard Rock Hotel (10pm)
- 1.096 million viewers
- 0.8/1 HH
- 0.5/1 A18-49

Tower Prep (9pm)
- 1.065 million viewers
- 0.7/1 HH
- 0.3/1 A18-49
- 1.1/4 K2-11

Tuesday 11/16/10 Final Broadcast Ratings

No Ordinary Family
- 6.688 million viewers
- 4.3/7 HH
- 1.7/5 A18-49

Dancing with the Stars (61 minutes)
- 17.434 million viewers
- 11.1/17 HH
- 3.4/9 A18-49

Detroit 187 (59 minutes)
- 8.030 million viewers
- 5.2/9 HH
- 1.7/5 A18-49

NCIS
- 19.427 million viewers
- 11.7/18 HH
- 3.9/11 A18-49

NCIS: Los Angeles
- 15.812 million viewers
- 9.5/15 HH
- 3.3/9 A18-49

The Good Wife
- 11.735 million viewers
- 7.6/14 HH
- 2.2/6 A18-49

The Biggest Loser (120 minutes)
- 6.905 million viewers
- 4.2/7 HH
- 2.5/7 A18-49

Parenthood
- 4.805 million viewers
- 3.1/5 HH
- 1.8/5 A18-49

Glee (61 minutes, 97% coverage FOX normally 98% - if this 97% coverage pattern continues to next week, I will revise my "normal" FOX coverage figure)
- 11.700 million viewers
- 6.7/11 HH
- 5.0/14 A18-49
- 5.5/17 A18-34
- 7.2/21 W18-34

Raising Hope (9:01pm, 97% coverage)
- 5.912 million viewers
- 3.4/5 HH
- 2.7/7 A18-49
- 2.5/7 A18-34
- 3.1/9 W18-34

Raising Hope (R, 9:31pm, 29 minutes, 97% coverage)
- 3.958 million viewers
- 2.4/4 HH
- 1.7/5 A18-49
- 1.5/5 A18-34
- 1.9/5 W18-34

One Tree Hill
- 1.901 million viewers
- 1.2/2 HH
- 0.9/3 A18-49
- 1.2/4 A18-34
- 1.9/5 W18-34

Life Unexpected
- 1.328 million viewers
- 0.9/1 HH
- 0.6/2 A18-49
- 0.7/2 A18-34
- 1.1/3 W18-34

Monday 11/15/10 Final Cable Ratings

Hoarders (10pm)
- 1.686 million viewers
- 1.1/2 HH
- 0.7/2 A18-49

Monday Night Football
- 15.032 million viewers
- 9.3/15 HH
- 6.3/17 A18-49

In Treatment (9:02pm, 27 minutes)
- 0.220 million viewers
- 0.2/0 HH
- 0.0/0 A18-49

In Treatment (9:33pm, 22 minutes)
- 0.253 million viewers
- 0.2/0 HH
- 0.0/0 A18-49

Weeds (10pm, 29 minutes)
- 0.990 million viewers
- 0.7/1 HH
- 0.5/1 A18-49

The Big C (10:30pm, 28 minutes)
- 0.957 million viewers
- 0.6/1 HH
- 0.4/1 A18-49

Scare Tactics (9pm)
- 0.816 million viewers
- 0.5/1 HH
- 0.4/1 A18-49

Scare Tactics (9:30pm)
- 0.818 million viewers
- 0.5/1 HH
- 0.3/1 A18-49

Little People Big World (8pm)
- 1.383 million viewers
- 0.9/1 HH
- 0.5/1 A18-49

Little People Big World (8:30pm)
- 1.377 million viewers
- 0.9/1 HH
- 0.5/1 A18-49

Cake Boss (9pm)
- 1.331 million viewers
- 0.8/1 HH
- 0.5/1 A18-49

Southern Fried Stings (10pm)
- 1.253 million viewers
- 0.9/1 HH
- 0.4/1 A18-49

Southern Fried Stings (10:30pm)
- 1.291 million viewers
- 0.8/1 HH
- 0.5/1 A18-49

Adventure Time (15 minutes)
- 2.090 million viewers
- 1.3/2 HH
- 0.3/1 A18-49
- 3.2/11 K2-11

Regular Show (15 minutes)
- 1.933 million viewers
- 1.2/2 HH
- 0.2/1 A18-49
- 3.1/10 K2-11

Mad (15 minutes)
- 1.949 million viewers
- 1.2/2 HH
- 0.2/1 A18-49
- 3.0/10 K2-11

Robotomy (15 minutes)
- 1.574 million viewers
- 1.0/1 HH
- 0.2/1 A18-49
- 2.3/8 K2-11

Total Drama World Tour
- 1.821 million viewers
- 1.1/2 HH
- 0.3/1 A18-49
- 2.4/9 K2-11

WWE Raw (8pm)
- 4.066 million viewers
- 2.4/4 HH
- 1.4/4 A18-49

WWE Raw (9pm)
- 4.860 million viewers
- 2.8/4 HH
- 1.8/4 A18-49

WWE Raw (10pm, 75 minutes)
- 4.655 million viewers
- 2.8/5 HH
- 1.8/5 A18-49

My Big Friggin Wedding
- 0.401 million viewers
- 0.3/0 HH
- 0.2/0 A18-49

Mario Lopez: Saved By the Baby
- 0.488 million viewers
- 0.4/1 HH
- 0.2/1 A18-49

Bret Michaels: Life As I Know It
- 0.593 million viewers
- 0.4/1 HH
- 0.3/1 A18-49

Obligatory NBC Midseason Schedule Analysis Post

It's like playing musical chairs on the siesta deck of the Titanic.

NBC's problems are not going to be fixed wholesale by yesterday's midseason schedule announcement. Not when the highest rated drama on the network (which, to be clear, is the highest rated out of 7) is pulling mid-to-low 2s (which, yes, CW would still be popping champagne over). That drama, Law & Order: SVU, will likely see some real gains when it - once again - moves back to a 10pm timeslot. I understood the decision to have it at 9pm as a lead-in to LOLA, at least in theory. But to put the show back in the timeslot it was getting slaughtered in last year during the Jay Leno fiasco was foolish, don't you think? Not to hit the same nail on the head over and over again, but "The definition of insanity is doing the same thing and expecting different results." I have no idea if NBC expected different results in moving SVU to Wednesdays at 9pm once again. But it didn't get them (what it got was a weakened lead-in into a spin-off that is still unproven and will need to stand on its own stocky legs now). Time to get out of dodge.

Chuck remains at 8pm. I watch Chuck. There are times that I love Chuck. I don't think the show has been fantastic this season (though it has gotten much better the last couple weeks), but then again I also didn't think last season was as good as the second. The second season was awesome. From a ratings standpoint, Chuck gets the crap beaten out of it by the punditry. Because a 1.9 (±0.2) for every episode in Live plus Same Day ratings? Not great. But a consistent show that isn't bleeding viewers or demo... it's gonna stick around. So, sorry haters. It's low rated, but because of NBC's state of affairs... it's not the biggest fish to fry.

The Cape... I haven't seen it. I loved the script. It reminded me of a Saturday morning cartoon in wonderful ways. But I've heard that the final product came out, um, taking itself very seriously. This could be the campiest camp that ever camped, in that case. Not expecting huge things from it, but it gives The Event a break... and when the Event comes back, it'll be to finish out its run and not return for a second season (last night it was below Chuck's A18-49 rating... NBC ought to be able to do better).

Parenthood at 10pm on Mondays is a headscratcher. It's been doing solid if unspectacular business on Tuesdays at 10pm. And there isn't going to be enough of a break between Tuesday episodes in January and Monday episodes in March to really consider it a big relaunch. I don't see The Event as having the same audience profile as Parenthood (while I did see PH having a similar audience as The Biggest Loser). Parenthood, though, has a solid audience at this point and will certainly build on Chase's spectacularly awful ratings... but will still place third to Castle and Hawaii Five-0 (whereas in the coming weeks, it may edge out The Good Wife for 2nd on Tuesdays at 10pm... it's been within a tenth).

I've nothing to say about Harry's Law because it's been so heavily rewritten from the pilot I read, which I had no intention of ever laying eyes on. I can't even lay a guess as how spectacularly this ought to flop.

The Biggest Loser stays, and stays at a plumped up 2 hours. I haven't watched this season, and apparently a big chunk of America's who used to watch the show opted out this year. Perhaps it was casting? Format changes? Will the audience return or have people given up on the show (America's Next Top Model suffered a similar bleed out beginning around Cycle 9 or 10).

Regardless, L&O: SVU used to do decently (more viewers but less demo) on Tuesdays at 10pm out of (a much stronger) BL. We'll see about LOLA. If it continues to pull its current Wednesday numbers that'd be about what Parenthood was doing.

Wednesday night is a night of big changes, isn't it? Minute To Win It returns to Wednesdays at 8pm, where it was pulling mid-to-high 1s last season. Better than Undercovers is doing. But it's a bandage.

Chase at 9pm on Wednesdays... it's there for no reason other than NBC picked up a full season for some reason. I don't get it. It won't be doing better at 9pm because of higher HUTs. It won't have a bigger lead-in (though perhaps a more casual TV viewer lead-in that watches live instead of on DVR). And it'll face a strong Criminal Minds, which is wiping the floor with signature drama L&O: SVU. And Modern Family (I say CM first because I see more audience similarities between Chase and SM). And Idol (weakened as it may be). Chase is being thrown to the wolves here.

And that's okay. Because SVU at 10pm can stand on its own. Unless Off the Map does extremely well (I expect it to perform admirably, certainly better than The Whole Truth, but not spectacularly... leveling off in the high 2s) and CBS keeps The Defenders at 10pm (I'm seeing a Friday 8pm timeslot for Jim and Jerry and the CM spin-off here, though, when CBS announces its changes), SVU should win the timeslot. And the affiliates breathed a sigh of relief.

Thursdays. Oy. What have we here. NBC has a problem, at least from my DVR's POV, on Thursdays. Love Community. No intention of watching Perfect Couples (the pilot I saw was awful). Have stopped watching The Office, but can't wait for more Parks & Recreation (though I must say, from a scheduler standpoint, WHAT TOOK NBC SO LONG to put P&R after The Office? Expect series high numbers and better retention from The Office than Outsourced has). Back in love with 30 Rock this season (after a subpar season 4), but couldn't be bothered with Outsourced. What does all of this mean, at least for my habits? Hulu! Sorry, I'd rather record a full hour of TV that I'm gonna watch than a half-hour and try to watch an hour-long show online the next day. 30 Rock will get recorded, though, since I don't have 10pm conflicts.

What do I think of a six-comedy block on Thursday? I like the idea. And, really, 30 Rock/Outsourced has to do better than The Apprentice... right? Against stiffer competition, 30 Rock is doing mid-2s at 8:30pm. It could actually improve on that at 10pm, with a stronger lead-in (again, I expect an Office-fueled Parks & Recreation to pull better numbers than Community is right now). If it gets to be "edgier" now that it's at 10pm... I'm game. I don't think audiences care about comedy being at 10pm (South Park, It's Always Sunny in Philadelphia). It's a remnant of a pre-DVR age that the networks don't program comedy at 10pm. The thing NBC has to be careful with, though, is the 10:30pm show. It has to lead into local affiliates' 11pm news. It's a risk that people will just... leave at 10:30pm. But, again, compared to the current The Apprentice numbers, Outsourced will be an improvement and, for the short-term, that's all that matters. The six-comedy is an experiment and we'll see how it goes. NBC will be able to make an informed decision for next fall on whether to keep it or not. This is also why Community is staying at 8pm against The Big Bang Theory. Sure, it's getting beaten. But NBC could do a lot worse (and Community has critical if not awards press... something NBC does care about with its comedies).

I have absolutely nothing to say about NBC Fridays or Sundays. Nothing.

So, overall? A stop-gap (NBC hopes). Nothing more. Nothing less.

Monday 11/15/10 Final Broadcast Ratings

Dancing with the Stars (91 minutes)
- 20.679 million viewers
- 13.1/20 HH
- 4.0/10 A18-49

The Middle (R, 9:31pm, 30 minutes)
- 9.608 million viewers
- 6.2/10 HH
- 2.2/6 A18-49

Castle (59 minutes)
- 9.976 million viewers
- 6.4/11 HH
- 2.5/7 A18-49

How I Met Your Mother
- 8.868 million viewers
- 5.4/8 HH
- 3.6/10 A18-49

Rules of Engagement
- 7.918 million viewers
- 4.9/7 HH
- 2.9/7 A18-49

Two and a Half Men (31 minutes)
- 14.253 million viewers
- 8.6/13 HH
- 4.5/11 A18-49

Mike & Molly
- 12.148 million viewers
- 7.5/12 HH
- 3.7/9 A18-49

Hawaii Five-0 (59 minutes)
- 10.342 million viewers
- 6.5/11 HH
- 2.8/8 A18-49

Chuck
- 5.427 million viewers
- 3.3/5 HH
- 1.8/5 A18-49

The Event
- 5.637 million viewers
- 3.5/5 HH
- 1.7/4 A18-49

Chase
- 4.565 million viewers
- 3.0/5 HH
- 1.2/3 A18-49

House (61 minutes, 97% coverage FOX normally 98%... though lately... anyone have info?)
- 10.765 million viewers
- 6.2/9 HH
- 4.0/11 A18-49

Lie to Me (59 minutes, 97% coverage)
- 5.943 million viewers
- 3.5/5 HH
- 1.9/5 A18-49

90210
- 1.758 million viewers
- 1.2/2 HH
- 0.9/2 A18-49
- 1.1/3 A18-34
- 1.6/5 W18-34

Gossip Girl
- 1.694 million viewers
- 1.2/2 HH
- 0.9/2 A18-49
- 1.3/4 A18-34
- 2.2/6 W18-34

Sunday 11/14/10 Final Cable Ratings

Paranormal State (9pm)
- 1.026 million viewers
- 0.7/1 HH
- 0.5/1 A18-49

Paranormal State (9:30pm)
- 1.088 million viewers
- 0.7/1 HH
- 0.5/1 A18-49

The Walking Dead (10pm)
- 5.074 million viewers
- 2.9/5 HH
- 2.5/7 A18-49

Real Housewives of Atlanta (10pm)
- 2.776 million viewers
- 1.8/3 HH
- 1.5/4 A18-49

Good Luck Charlie (8pm)
- 3.869 million viewers
- 2.4/4 HH
- 0.5/1 A18-49
- 3.8/12 T12-17
- 5.0/16 K2-11

Shake It Up
- 4.092 million viewers
- 2.5/4 HH
- 0.6/1 A18-49
- 4.0/12 T12-17
- 5.3/17 K2-11

Sonny With a Chance
- 3.717 million viewers
- 2.3/4 HH
- 0.5/1 A18-49
- 3.5/10 T12-17
- 4.9/18 K2-11

Kendra (10pm)
- 1.924 million viewers
- 1.3/2 HH
- 1.0/3 A18-49

Married to Rock
- 1.026 million viewers
- 0.7/1 HH
- 0.6/1 A18-49

The Next Iron Chef (9pm)
- 2.094 million viewers
- 1.3/2 HH
- 0.8/2 A18-49

Boardwalk Empire (9:02pm, 51 minutes)
- 2.984 million viewers
- 1.7/3 HH
- 1.2/3 A18-49

Bored to Death (10:02pm, 24 minutes)
- 0.818 million viewers
- 0.5/1 HH
- 0.4/1 A18-49

Ice Road Truckers: Deadliest Roads (9pm)
- 1.917 million viewers
- 1.2/2 HH
- 0.5/1 A18-49

Dexter (9:01pm, 53 minutes)
- 1.939 million viewers
- 1.1/2 HH
- 0.9/2 A18-49

19 Kids and Counting
- 2.142 million viewers
- 1.3/2 HH
- 0.7/2 A18-49

Sarah Palin's Alaska
- 4.957 million viewers
- 3.0/4 HH
- 1.2/3 A18-49

What the Sell (10pm)
- 2.142 million viewers
- 1.4/2 HH
- 0.5/1 A18-49

What the Sell (10:30pm)
- 1.722 million viewers
- 1.1/2 HH
- 0.4/1 A18-49

Fantasia For Real (9pm)
- 0.606 million viewers
- 0.4/1 HH
- 0.3/1 A18-49

Football Wives (9:30pm)
- 0.554 million viewers
- 0.4/1 HH
- 0.3/1 A18-49

Trimming The Fat (CW Edition)

I am and have in the past been a fan (at times vocal) of shows with mild-to-disastrous ratings.

See, for instance, Veronica Mars (still miss you, Ronnie!)

Of course, when we have personal attachment to shows, we make excuses for why a network should renew / order additional episodes. Upscale incomes. Highly concentrated demographics. Change the timeslot and give this great show a chance to find an audience... it's too damn good to cancel, dammit!

But take your Fan Hat off for a moment. I know, it's hard. But your hair looks fine. Trust me. Let's talk brass tacks.

I was going to extend this post to all networks, but decided that, hey, maybe I'll get to blogging more often if I separate things out a bit. So, for now, we're just talking CW.

This development year was the first in two that failed to produce a "hit" premiere - let alone a "hit" series. For a limited shelf space, limited budget, niche-appeal network like CW with rapidly aging shows and a finicky audience... this is disastrous.

In 2008, CW gave us 90210 2.0 which may have rapidly sunk post-premiere, but for a CW show that premiere attracted eyeballs. Almost 5 million of the (same day). In 2009, The Vampire Diaries' premiere also almost attracted 5 million viewers. Unlike 90210, Vampire Diaries has actually held onto a sizable-enough portion of that audience to be considered CW's lone viable television program (though, unlike True Blood, it failed to see big season-to-season gains... too bad, though).

In a "perfect" world with an infinite budget both for production and marketing and without any personal attachments coming into the mix... The Vampire Diaries is the only show that would survive a real "trimming the fat."

Of course, we, and the CW, don't live in that supposedly "perfect" world.

You can make W18-34 arguments for Gossip Girl (GG, despite having about half the overall audience as TVD, does have basically the same W18-34 audience as TVD... and, according to an article I recently read, GG is tied with The Office for the highest concentration of "upscale" A18-34 viewers). That's two hours of programming.

Supernatural has done respectable business on Fridays and I suspect it will remain there next year. The question is: how does it do without the Smallville lead-in next year? There is also a back-end argument to be made for Supernatural as it's syndicated on TNT (I don't have per episode figures) and the show does well on DVD (genre shows tend to overperform at DVD compared to their audience size). That's three hours.

America's Next Top Model? It's long in the tooth. It's been showing its age since Cycle 10 and this is, what, Cycle 15? The ratings weren't reinvigorated by the "actually a high fashion prize with better designers and photographers" change this cycle. Which I have to imagine added to the cost of the show. Still, this show isn't going anywhere for a while. And ANTM has syndication value. That's four hours.

That's still six hours to program. There are (flimsy) arguments to be made for more seasons of both 90210 and One Tree Hill. But CW isn't a network that can afford to reprogram 6 hours. Reprogramming 4 is still quite a stretch.

Do Hellcats or Nikita fit in?

Probably not. And here's why: Life Unexpected was canceled.

I feel like the experiment of a second season of LUX should tell CW what to do about its two freshmen, Hellcats and Nikita. Neither of them had huge series premieres even by "CW standards" (ah, love that phrase). Hellcats with 3 million, Nikita with 3.6 million. And now they're both lucky to hit 2/3 of those numbers. Nikita's W18-34, behind CW's number one show, are actually the worst on the network (some times, even LUX has higher W18-34). Now, I'm not putting the possibility of either show suddenly catching fire totally out of question. I mean, it's always possible. But is it probable? No. CW hoped LUX would catch fire in its extended break, and it didn't.

Gossip Girl "blew up" thanks to anticipation built during the Writers Strike hiatus, a bold new marketing campaign, a timeslot change, limited competition thanks to the strike, and (JMHO) stellar content in the initial 13 episode order. Then it grew more after the summer... and it was never as popular again as it was at the top of its second season.

Don't expect miracles for either Hellcats or Nikita. Especially because none of those things that helped Gossip Girl "explode" seem to be in the cards (he said without haven't watched any of Hellcats beyond the pilot presentation, and having watched two episodes of Nikita... but I haven't gotten any indication that either are the Best TV Show I'm Not Watching, so...)

The lesson from LUX, then, seems to be that when you don't have enough of an audience to slowly trickle off through several seasons... cut your losses and don't go beyond one season.

Even Hellcats. It rebounded in W18-34 last week... but only to a 1.7 (which is under 90210's season three levels). LUX was pulling 1.7s out of One Tree Hill last season. The definition of insanity is doing the same thing over and over again and expecting different results (not that anyone has accused Dawn Ostroff of being sane...)

But CW doesn't even live in a world perfect enough that it can program 4 new hours of TV next fall (yet another reason why this fall was disastrous: a complete lack of midseason replacement backup... we've yet to hear how CW is planning to fill Tuesdays at 9pm after LUX runs out of episodes).

So there may be a season two of Hellcats (and, hell, there may even be a season two of Nikita... which will not be indicative of Nikita itself, it will be indicative of the sorry state CW finds itself in). Don't expect much more.

In short... it seems that the CW is in such terrible shape that there is literally too much fat to trim at this point.

Here's an idea for CW, though. Take a page from the first season of Gossip Girl and from the first season of Glee: run a show's initial order out over the course of the fall (and, if you must, January). Take it off the air. Let anticipation build. Have the studio release a Season One, Part One DVD. Bring the show back in late March / early April and run the back order continuously through sweeps. Alternatively, program like the first season of Heroes (a marketing success story), in 3 chunks, and make damn sure the story has the requisite cliffhangers.

There are risks, of course. Does absence make the heart grow fonder? Or do viewers forget? CW isn't programming broad-appeal shows; it's clearly programming niche shows that tend to have a higher concentration of hardcore, passionate fans, if you give those viewers material that makes them care, their hearts grow fonder, though there's plenty of evidence that it's not always the case (just from last year on ABC: Flashforward and V... of course, the ratings for both were on downward spirals before their hiatus). When you program to a niche hoping for passion, sometimes (rarely / not often) you get a show like Glee where there is a large enough core of passionate fans that the show actually is considered a big hit (remember, the first season's fall airings were not anywhere near the current ratings levels... though between you and me, Dear Reader, I think Glee hit its ratings peak in the first two episodes of this season).

I'm not suggesting CW will find something that hits like Glee. But if you can craft a show that people will anticipate and miss and want to watch... what's another little marketing push?

Think of it, if you will, as more like a cable network than a broadcast network. You can be sure that ABC Family is going to be pushing the return of Pretty Little Liars for its midseason return. And I know there's a difference between airing over the summer and airing in the winter against broadcast competition. But I expect PLL will have no trouble viewership (and I actually expect an uptick).

Of course, the material has to be there (with the casting, and the production, and the direction), and even after all of that, the network still has to pick up the damn show (there's no guarantee that happens as almost every season has a couple of "I can't believe they didn't pick this up!!!" pilots). This year, it wasn't.

An optimist or CW apologist might say "But Travis! You just pointed out a reason to give Hellcats and Nikita a season season order so that anticipation can build! They have to try!" Well... unlike LUX, both of these shows will run full seasons before a pickup has to be made, while LUX "only" had the initial order of 13. There was no opportunity for a schedule break for LUX. There is still plenty of opportunity, in the next 6 months, to see what happens with Hellcats and Nikita. As above, I just don't see it in the cards because the pieces that would need to be in place for a surge just aren't.

Take the Fan Hat off. Run your fingers through your hair and feel the cold breeze.

PS - It was interesting to look at the first seasons of Heroes/Gossip Girl/Glee, each with extended breaks and new marketing pushes for the relaunch... their second seasons premiered to the biggest numbers the show would ever get and then quickly suffered (from a combination of overhype and sophomore slump). Yet another reason why I think that "Audition" and "Britney/Brittany" will be Glee's highest-ever rated episodes.