SMASH
10:00-10:15
- 14.124 million viewers
- 8.6/13 HH
- 4.9/12 A18-49
10:15-10:30
- 11.302 million viewers
- 7.3/12 HH
- 3.7/9 A18-49
10:30-10:45
- 10.227 million viewers
- 6.8/11 HH
- 3.4/9 A18-49
10:45-11:00
- 10.120 million viewers
- 6.7/12 HH
- 3.4/9 A18-49
So, big semi-immediate rejection, but the lack of massive continual bleed could be encouraging. I was asked about the effect of it being available to stream for weeks in advance on whether week two would have the typical drop, or if those people had seen it and will tune in next week. I haven't done enough research into the matter to weigh-in in any informed way, but I suspect The Voice will be down next week, and that may have more to do with how much Smash decreases than any effect of "viewers not tuning back in" vs "previewers tuning in now that it's episode two."
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