The Secret Circle Series Premiere Quarter Hour Breakdown

THE SECRET CIRCLE

9:00-9:15
- 3.279 million viewers
- 2.1/3 HH
- 1.4/4 A18-49
- 1.4/4 A18-34
- 1.9/6 W18-34

9:15-9:30
- 2.960 million viewers
- 1.9/3 HH
- 1.2/3 A18-49
- 1.2/4 A18-34
- 1.9/5 W18-34

9:30-9:45
- 2.871 million viewers
- 1.8/3 HH
- 1.2/3 A18-49
- 1.2/4 A18-34
- 1.9/5 W18-34

9:45-10:00
- 3.080 million viewers
- 1.9/3 HH
- 1.3/3 A18-49
- 1.3/4 A18-34
- 1.9/5 W18-34

Not a ton to say here. Solid retention both from lead-in and throughout the hour (especially among older demos and teens... oddly just not in the 18-34 range!) Evidently a 1.3 A18-49 is going to be something for the CW to celebrate this season... but there is now a LOT riding on the next couple weeks for post-premiere retention with both Ringer and Secret Circle, not to mention Hart of Dixie now being the netlet's only shot at an immediate break-out success.