Friday, September 25, 2009

The Beautiful Cancellation

I'm not trying to gloat, but, um, THANK GAWD that CW canceled The Beautiful Life (though I'm sad for a friend of mine who worked on it and is now unemployed... hopefully they'll do post on the episode my friend wrote so I can see it at some point).

Here's to the CW, and Dawn Ostroff, for making a strong of terrible, terrible decisions as the netlet comes of age that, in the grandest of teen drama traditions, they finally learn from and grow.

Now the big question... which show gets its repeats post-ANTM?
- Melrose Place? Repeating CW's "strategy" last season with 90210, rerunning episodes that aried the day before. While the reruns seemed like they would help with exposure, when the reruns were no longer schedule, it original Tuesday airing didn't increase its viewership.
- The Vampire Diaries? The show is CW's only hit this season (we'll see how Smallville does, but it's looking to be the only show with more than 3 million viewers this week) and one could argue that adding a repeat, rather than increasing overall exposure, would dilute the original viewership... something you definitely don't want to do with your only succeeding show that is in a tough time period. However it would be airing 6 days after the original episode... not the day after. It could provide a "catch up" opportunity to viewers, while not eliminating the day-of "TV to talk about" aspect CW is aiming for.

My best and uneducated guess is CW will go with Melrose Place.

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