Hart of Dixie Series Premiere Quarter Hour Breakdown

HART OF DIXIE

9:00-9:15
- 1.716 million viewers
- 1.2/2 HH
- 0.7/2 A18-49
- 0.8/2 A18-34
- 1.4/4 W18-34

9:15-9:30
- 1.903 million viewers
- 1.4/2 HH
- 0.8/2 A18-49
- 0.8/2 A18-34
- 1.5/4 W18-34

9:30-9:45
- 1.938 million viewers
- 1.4/2 HH
- 0.8/2 A18-49
- 0.8/2 A18-34
- 1.4/3 W18-34

9:45-10:00
- 1.952 million viewers
- 1.4/2 HH
- 0.8/2 A18-49
- 0.8/2 A18-34
- 1.4/3 W18-34

Significantly up in viewers versus Gossip Girl premiere (1.373 million for GG versus 1.877 million for HD) and especially older viewers (0.3/0 to 0.8/1)! But young adults and women far underperforming (GG's 1.1/3 versus HD's 0.8/2 A18-34 and 1.7/5 versus 1.4/4 W18-34).

I'd venture this is a "yikes"-appropriate result? No breakout hit for CW this year!