Tuesday, September 27, 2011

Pan Am Series Premiere Quarter Hour Breakdown

PAN AM

10:01-10:15
- 11.406 million viewers (significantly higher final minute of DH versus the rest of DH, but here it is...: 12.188 million)
- 7.4/11 HH (DH: 7.9/12)
- 3.3/8 A18-49 (DH: 4.1/9)

10:15-10:30
- 10.987 million viewers
- 7.2/11 HH
- 3.0/7 A18-49

10:30-10:45
- 10.977 million viewers
- 7.3/12 HH
- 3.1/8 A18-49

10-45-11:00
- 10.906 million viewers
- 7.3/12 HH
- 3.0/8 A18-49

I'm still of the opinion that this show is an over the counter sleeping aid, but can't argue with these numbers. Quite strong coming out of depressed Desperate Housewives when talking retention. I think that inflated final minute of DH was helped by Pan Am pre-tune in (like with New Girl, which started at 9:01pm but was advertised as 9pm), so don't read too much into it.

1 comment:

Zack said...

Huh, I'd anticipated more bleed from Pan Am. This one might end up surprising me.