Thursday, July 17, 2008


Well, it looks like Bravo's attempt to lay Project Runway off worked... ish. Here are the premiere numbers.
- 1.9/3 households
- 1.4/4 A18-49
- 2.915 million viewers

While not at, er, girlicious... fierce... whatever... While not as good as last season's premiere, given the fact that the cable network didn't promote the show to the extent to which it has in the past, these are good results.

Plus, it gave Shear Genius a boost, which is ultimately far more important to Bravo now that PR is headed for different pastures:

Shear Genius (versus last week)
- 1.5/3 households (vs. 0.9/2)
- 1.0/3 A18-49 (vs. 0.6/2)
- 2.164 million viewers (vs. 1.159)

ETA: It's come to my attention (read: is reporting) that this is the best PR premiere rating, not lower than last season's. I swear I recall PR4 getting in the 3 millions for viewers... but upon research into the bowels of, it turns out that PR5 did do the following compared to PR4:
- equal households (1.9/3)
- slightly worse A18-49 (1.4/4 vs. 1.5/4)
- slightly better viewers (2.915 million vs. 2.890 million)

So... considering the relative lack of promotion, this is a complete victory for Bravo.

No comments: