Bah, never received Sunday finals so I have no idea about the details of Mad Men's return. Bah!
Anyway, ABC Family's Secret Life of the American Teenage continues to impress. And swell with what I'm sure is viewers, but it might just be a pregnancy pun.
This Tuesday's episode rated:
- 2.1/4 households
- 1.2/4 A18-49
- 2.5/8 W18-34
- 8.8/30 F12-17
- 3.576 million viewers
And for those who say Gossip Girl doesn't target teens and therefore comparisons are unnecessary... well, that's not true, because CW constantly touted its female teen numbers. Remember, today's F12-17 are tomorrow's W18-34. Also, it does matter that Gossip Girl had to contend with other finales in May... look at the ratings, not just the share numbers. Secret Life has double the teen girl share in this Tuesday's ratings as the Gossip Girl finale had, but over double the ratings points. There's something to be said for tougher competition... but it doesn't count for everything and it doesn't mask the fact that Secret Life is solidly kicking Gossip Girl's butt in this demo, and inching up towards it in the W18-34 category as well (only 0.1 rating points behind Gossip's finale... and, note the fact that its share was actually 1 higher).
In other news, Eureka premiered to:
- 1.8/3 households
- 1.0/3 A18-49
- 2.808 million viewers
I don't track the show enough to know if this is good or bad (or should I say better or worse than previous seasons).
Per a request on Big Brother's age breakdown... hope this helps, but I'm not sure how helpful it is since you really do need to see a mean age figure and compare that to CBS's mean age for viewers... which is something I don't have.
- 6.079 million viewers
- 0.8/3 T12-17 (only 0.2 above other CBS programs airing last night, which were repeats of NCIS and Without a Trace)
- 1.8/5 A18-34 (vs. 0.8 ratings for NCIS / 0.7 rating for WaT)
- 2.2/6 A18-49 (vs. 1.4 / 1.2)
- 2.6/7 A25-54 (vs. 1.9 / 1.6)
So, with the exception of teens, it looks like Big Brother has greater advantages in the younger demos compared to the other CBS shows... but then again, those are repeats.