Wednesday, September 14, 2011

Ringer Series Premiere Quarter Hour Breakdown

RINGER

9:00-9:15
- 2.863 million viewers
- 1.8/3 HH
- 1.3/4 A18-49
- 1.2/4 A18-34
- 1.6/4 W18-34

9:15-9:30
- 2.737 million viewers
- 1.8/3 HH
- 1.2/3 A18-49
- 1.1/3 A18-34
- 1.5/4 W18-34

9:30-9:45
- 2.949 million viewers
- 1.9/3 HH
- 1.3/3 A18-49
- 1.2/4 A18-34
- 1.6/5 W18-34

9:45-10:00
- 2.810 million viewers
- 1.8/3 HH
- 1.2/3 A18-49
- 1.1/3 A18-34
- 1.6/4 W18-34

Not sure where the commercial loads were. Seems to act like the Nikita premiere from last season, 0.2 lower in each of the listed key demos (and 0.4 down in A50+, 1.0/2 vs 1.4/3), although Nikita had a far stronger lead-in with The Vampire Diaries (and Nikita fell in key demos versus that, while rising in older viewers) than Ringer had with 90210 (improving in every demo I see, only tying in T12-17 at 0.6/2). Always good for a series to not see huge decreases at the first 15 minute mark (people see what it's about then say "not for me") but this is, obviously, not a huge hit out of the box... and one where weeks two, three, and four will really tell the tale. Perhaps the two scheduled replays will help.

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