Friday, September 23, 2011

Whitney Series Premiere Quarter Hour Breakdown

WHITNEY

9:31-9:45
- 7.331 million viewers (final minute of The Office was actually smaller than the rest of the Office, unlike several other overruns we've seen so far this week: 6.801 million)
- 4.3/7 HH (Office: 3.8/6)
- 3.6/9 A18-49 (Office: 3.5/9)

9:45-10:00
- 6.391 million viewers
- 3.9/6 HH
- 3.0/7 A18-49

Significant bleed, much like other post-Office attempts by NBC. Can't imagine this is a good sign, especially given the complete lack of interest in the lead-out.

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