Tuesday, September 27, 2011

Hart of Dixie Series Premiere Quarter Hour Breakdown

HART OF DIXIE

9:00-9:15
- 1.716 million viewers
- 1.2/2 HH
- 0.7/2 A18-49
- 0.8/2 A18-34
- 1.4/4 W18-34

9:15-9:30
- 1.903 million viewers
- 1.4/2 HH
- 0.8/2 A18-49
- 0.8/2 A18-34
- 1.5/4 W18-34

9:30-9:45
- 1.938 million viewers
- 1.4/2 HH
- 0.8/2 A18-49
- 0.8/2 A18-34
- 1.4/3 W18-34

9:45-10:00
- 1.952 million viewers
- 1.4/2 HH
- 0.8/2 A18-49
- 0.8/2 A18-34
- 1.4/3 W18-34

Significantly up in viewers versus Gossip Girl premiere (1.373 million for GG versus 1.877 million for HD) and especially older viewers (0.3/0 to 0.8/1)! But young adults and women far underperforming (GG's 1.1/3 versus HD's 0.8/2 A18-34 and 1.7/5 versus 1.4/4 W18-34).

I'd venture this is a "yikes"-appropriate result? No breakout hit for CW this year!

2 comments:

[S.E.P]Diego M.C said...
This comment has been removed by the author.
Anonymous said...

Hi! Is there any chance at seeing the 15 minute breakdown for last night's episode of "Unforgettable"? Thanks!