Wednesday, January 16, 2008

Preliminary National Ratings for Tuesday, January 15, 2008

And Idol under performed my growth speculation expectations. Still the biggest entertainment series on TV, but it opened at a far weaker 33.24 million viewers and a 13.8/32 in the demo. Color me moderately surprised!

As for people saying Idol has peaked... that all depends on the contestants. If there's a group as entertaining, likable, and electrifying as season five's Top 12, it could rocket back up. Not that I necessarily want the Great Ratings Beast to not finally be on the decline.

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